Importance Of Strategic Drift

From my own words I can say that, strategic drift is the situation when the strategy of the organization fail to cope with the change in the organization, be it internal changes or external changes or when the organization strategic becomes outdated to the extent of failing or stop to hold relevant to the business environment the organization is exposed to; and that risk management as the process of critically managing the business environment in ways of eliminating risk or reducing risk that can affect the organization and that the process need critical examination and logical sequence of activities for follow; with these any organization in the modern world need to focus on the two issues to ensure the operational and financial health of

(2005) about the strategic drift, Gilligan and Wilson (2009) introduced the notion of wear of the strategy. If the organization does not succeed to foresee early enough the external changes and later on to change its course of development, even the most successful strategies inevitably shall be wasted and shall lead to a failure.

From the explanation of Danciu (2010) of the strategic drift, he addressed these four reasons: changes in the expectations and the necessities of the consumers, changes in the structure of the market and the competition, changes in the micro-environment, and changes in the organizational strategies. This means that as sources for the crisis, he indicated that the changes are in the external, as well as in the internal environment, which is confirmed by many other researchers.

In the modern organization context it crucial for senior managers to acknowledge the existence of a situation that a strategy start to deteriorate and that fail to stand the test of time and modernization and existence of issues that may cause great danger to the development of the organization. Managers should address issues that may free the organization from unforeseen and foreseen risks and drifting of the organizational strategies. Strategic drift may be outcome of the situation which lead a company’s strategies to fail to address the strategic state of the organization, as on the organizational culture and history, which impede the

When a corporate strategy is aligned, the key outcomes (strategic goals) of the organization are cohesive and integrated with the key operations of the organization and the tactics required executing the corporate strategy. In other words, all parts of the organization’s attributes and systems (the sum of internal and external functions of an organization’s environment) are moving in the same welldefined direction. Strategy misalignment is often a subtle anomaly and sometimes difficult to spot. Yet without a properly aligned corporate strategy, it is likely that a significant amount of disorder would have been inadvertently introduced into the organizational environment. When strategy is misaligned, operational initiatives are often out of sync with the strategic goals of the organization and mission drift could occur within the operational sphere. It is thus critically important to identify strategic misalignment early since misalignment can lead to disordered and untidy reactions. Uncorrected, the problems compound quickly and lead to