The Importance Of Sustainable Business

Sustainable business is a process by which companies manage their financial, social and environmental risks, obligations and opportunities. These three impacts are sometimes referred to as profits, people and planet.( ft.com/lexicon).
There are many reasons why Sustainable Business is really important. The primary ones are ,Firstly the planet and its people need a new system. Secondly there are different gaps in society. Lastly, there are significant benefits of implementing sustainable business approach in business. ( Helen Duce)
It 's not just about going green or saving the earth but its rather deep rooted and about changing the outdated system that has lost trust of people to a more customer focussed system where it is not just about earning

First, By preconceiving products and markets . Second, by redefining productivity in the value chain. Last , by enabling local cluster development.
Current products and markets are in need of a revamp and organization should focus more on catering society 's basic needs such as education, health, housing, nutrition & financial needs and create basic avenues to make their life easy .An organization should have it in their DNA to allow their employees ask if this product good for our customers ? Recently ,many traditional food companies that were concerned about taste and quantity have started thinking about overall nutrition of the consumers.The societal benefits to cater to lower income earning population is immense. They get to understand how the world is progressing and they don 't feel left out. In 2002 in India Reliance Comm. did something similar to provide low priced cell phones and phone services and priced their handset costs to as low as 12 USD and 15 years later, India has top 5 cell phone user