Importance of technology for tourism industry In the essay the author will see the impact of technology on tourism industry. The owners and managers of tourism destinations are continuously doing new technological innovations to attract the new customers. Technological has a positive impact on the business in this era of globalization. The materials used in this document will be secondary data. The secondary data consists of journal articles, webpages, previous research, presentations etc. ICT has helped the tourism industry to grow internationally and provided some better concepts to improve the position of tourism industry in the market. Tourism industry is a growing sector and it is increasing at the rate of 5% per year and the technology …show more content…
air, water, roads is safe and suits there requirement to visit the tourism spot. Accommodation sector has seen the most positive effect of internet and technology in the tourism industry. The tourists can see the hotels, rooms and amenities provided on the internet from their home country before travelling to the foreign country. Tourists can also get information about the different seasons of tourism spot they want to visit by the effective use of information technology i.e. when the snowfall will going to happen. In last few years the social media and various social networking sites i.e. face book, twitter, Instagram have shown a greater influence on the tourists. Small and medium sized tourism enterprises are focusing more on the social media channels to connect with their customers globally. The tourists can check the review of past tourists about a particular place on different websites i.e. trip advisor. The trip advisor website contains around 10 million travel reviews published by more than 5 million registered members worldwide. The tourists can instantly post their pictures and images on social media channels and connect with their friends and relatives easily. Those pictures also tell about the beauties of tourist destinations to other people in the friend list. In Europe in 2007 80% of UK consumers have checked online reviews about a hotel before booking it from their home …show more content…
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By introducing new types of restaurants in different markets, the company would be forced to make major investments in the establishment of stores. In addition, the new stores would be different from the mother company, confusing the customers about the operations of the company. For example, those customers who are loyal to the brand would perceive the different establishments differently, leading to loss of customers. As a result, the company would end up making losses, bringing down the overall competitiveness of the company in the global
The first time I have heard of the Chick-fil-A Franchise Opportunity was in the discussion about good opportunities of starting business in the Facebook community. My interest in different business opportunities to bring a change to my life prompted me to check what Chick-fil-A Franchise could offer to a motivated individual committed to developing one’s own business and making it successful entrepreneurships experience. I have studied a list of the top-ranking global franchises, their profiles and the industries they operate in. The American Franchisee Association was also a helpful resource for learning more about franchise opportunities. Out of the one hundred companies and corporations listed, eight represent franchises that are
The fast food industry started out very small, but once the industrialized way of producing food at a quick pace was innovated by the McDonald brothers, it exploded. Fast food has transformed the nation, and much of the world. Although they may appear nonthreatening, fast food chains are obliterating independent restaurants and smaller chains, “He [Jim Hightower] viewed the emerging fast food industry as a threat to independent business, as a step toward a food economy dominated by giant corporations, and as a homogenizing influence on American life” (Schlosser 5). The sprawl of fast food chains has made the restaurants inescapable, and that is the goal of the franchisors. Coinciding with fast food chains, corporate factories have overtaken family owned farms and meatpackers.
Thus, holiday makers prefer to book accommodation in independent, more expensive hotels. Strengths: 1. The spectrum of hotel locations is almost 40% larger than by the nearest competitors within the same hotel category. Over 70% of the UK population lives within five miles distance from Premier Inn Hotel (Whitbread PLC, 2016). 2.
Introduction Chick-fil-A (CFA) is a restaurant chain admired by many but it also attracted a lot of controversy over the last few years. The founder, Truett Cathy, have created a culture that differentiates the organization from most other fast-food chains, and the company have stayed true to its values till the present days. In this case study, the company’s competitive advantage, the strategic leadership initiatives that helped the company attain success, how it responded to its external environment, and the strategic challenges it is facing are discussed. In addition, findings on the company’s approach on its international expansion and its status as a privately-owned company are included, and possible directions the company might take in these areas are suggested.
Franchising and decision variables The article in Franchising versus company-run operations: Modal choice in the global hotel sector discusses the various aspects considered by well-established hotels when they face the dilemma of whether to franchise a new hotel in a new geography or actually own the hotel themselves. The article is helpful in drawing the parallels for franchising decisions in service industry and especially pretty apt for the services which include high initial capital investment. The authors (F J Contractor & S K Kundu) borrow the definition of franchising from Caves & Murphy 1976 at the onset of the article and visualize the prospective franchisee as the sales agent or distributor of the brand owner.
The Five Competitive Forces of Industry will influence prices, costs and investment (Porter, 1980). The potential retaining of customers, profitability of a holiday inn can be determined by being aware of the strengths and weaknesses of the hotel industry. (Figure 2.2: Porter’s Five Forces Model (Source: Adapted after Porter,2008) Porter’s 5 model helps in success of Holiday inn between suppliers and buyers. Giving customers the service they are looking for, acquire customers, retain customers and looking externally how the competitors are doing is very important. To ignore the power of customer relationship is not an option.
Every industry to include the hospitality industry is impacted by external factors which directly influence organizational behavior and decision making. There are numerous factors to be considered, but political, economic, and social are three of the most influential. These outside factors sway managerial operational decisions daily regarding personnel, spending, policy, and short-term and long-term strategic planning concerning both core and exterior operations. As within every industry, the hospitality industry has unmanageable elements that affect management or ownership of hospitality establishments (Lewis 2017). Understanding these factors is important because it provides an opportunity for contingency planning (Lewis, 2017).
In the mid-1980s, Professor Michael Porter developed a framework to assess the competitiveness of regions, states and nations. This framework called “the Diamond model”. The diamond is a model for classifying multiple dimensions of micro-economic competitiveness in nations, states, or other locations, and be aware of how they interact. The Diamond model involves four elements which are: factor condition, demand condition, related, supporting industries, and strategy, structure and rivalry of the firm. The elements in the diamond that are barriers to productivity, can improve competitiveness.
“Tourism Behaviour understanding includes the idea and knowledge of the different factors which are by no other means very obvious because the effects which do shape the activities and tastes of tourism are often highly embedded in the cultural and the personal biography of the individual that the whole of subject is not known of how actually they were made.” (Seaton, 1996). Figure.1. The tourism system.
To be sucessful in this industry we need a lot of and loyal customers. The loyal customers will keep coming back to the same place if they satisfied through the place they have visited. Customer loyalty give the most important impact towards hospitality and tourism industry. “Hospitality refers
Therefore, tourism may be defined as the activities, processes and outcomes by the relationship and interaction among the tourist, government, suppliers of the tourism, the host communities and the environment that surrounding the destination which involved in attracting and accommodating of the visitors (Goeldner & Ritchie, 2009). According to Goelner & Ritchie (2009), there are four different perspectives of tourism can be identified from the tourist, business operator who providing goods and services, government of the host destination area and the local community. The first group is the tourists or visitors. They are the group who search for various travel experiences and satisfaction physically and psychologically.
A time before the introduction of Internet, the consumer would visit a travel agency to review the tourist information, usually conveyed through the travel brochure, and select the options that most interested him. Today, one can no longer speak of this kind of tourism. The growing world population, evolution of tourist behavior and introduction of the internet has expanded the
2.1.6 Advantages and disadvantages of electronic word of mouth: The growing usage of the Internet has led to the development of electronic word of mouth. Word of mouth strategies have become more simple and rapid via technology, in particular the Internet (Trusov et al., 2009). In addition, the advent of mobile devices has made electronic word of mouth more and more convenient, as they permit people to surf the Internet from anywhere and at any time. As with traditional word of mouth, this new method of conducting word of mouth has some advantages and disadvantages for both consumers and
For example, portals can be great tools to let people around the world know about interesting places in your country and therefore attract tourists worldwide and hence improve the economy of your country. Portals can also exhibit many information about different places in Oman or other countries, which might not be famous. Raising people’s awareness about many important cites is also another benefit of tourism portals. Festivals and important events in a country can be known from tourism portals also. All these things can lead to improvement of tourism and hence the economy of the country.