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The Social media has highly transformed the industry of travel and tourism. Social media like Facebook offers expeditious ways of reaching millions of people across different countries with distinct cultures. The Social media helps people to share great and not so great experiences,
The factors which contributed to the advancement were led by technological advancement, introduction of WWW, easy access of internet by the customers and the rise of competition in the hospitality industry. E-commerce mainly helps in the generation of leads, presenting information about the tourism product to its customers and facilitating the transaction process electronically through World Wide Web”.  A hotels actual usage of internet varies on the basis of internet ability to help hotels to connect to more customers and thereby increasing the sales and profits. Due to various reasons, if the internet cannot contribute significantly in this direction, the hotel would rely more on other sources like travel agents or telephone enquiries for attracting customers. E-commerce website should offer stimulating experiences with reliable information that could motivate the customer.
Snežana Štetić, Dario Šimičević, Dr. Sanja Pavlović (2017). The importance of technologies for a national hotel company development, the journal of quaestus multidisciplinary research journal. http://www.quaestus.ro/wp-content/uploads/2012/03/Sne%C5%BEana-%C5%A0TETI%C4%86-Dario-%C5%A0IMI%C4%8CEVI%C4%86.pdf The constant change internationally impact on the tourism and hospitality industries in ways of economic, social and political factors with that said ,According to the article “Tourism is, a known global process that involves people from all over the world and leads the tourists to different parts of the world.” the article intertwines the globalization impact on tourism of a technological point of view, judging how the global trends affect
It explains on matters of the mass, experience and sensations due to the constant changes due to global development giving further insight of the linkage with other industry and how tourism ensure sustainability. The article use a qualitative approach souring data from various websites and articles. Data research looks at the tourism operation with the other industry and from different sector of tourism and different countries like China, Brazil and others. According to the article “The globalisation of tourism is the result of a more general trend of growing economic globalisation and technological advancements in communications and transportation.” This new prospect enforces tourism managing with a global approach and companies designed on linkages where management faces two precise source and demand drivers. Global demand drivers require developing different segments of global mass tourism while the offer drivers relate to corporate transfer pricing and sustainability policies, often-opposing forces, but always correlated with short- and long-term profit.
Online word of mouth enables tourists and service providers to communicate confidently without any fear of vulnerability problems (Dlamini, M., Eloff, M., & Eloff, J., 2009). Security and privacy on the internet encourage customers to make safe transactions (Goode and Harris, 2007; Lee and Turban, 2001). Web 2.0 is the latest technology of the World Wide Web. It helps end users to familiarise themselves with the internet (O’Reilly, 2007). Darcy Dinucci was the first to bring about the idea of Media web 2.0 in 1999.
This has been possible due to the development in ecommerce. It is now possible for customers to view and choose various travel and tourism options by surfing the internet through their mobile phones. Short messaging services also provide a lot of information as the booking confirmation can simply be presented to the airline or the hotel and one is allowed to enjoy the service. The emergence of new and high tech mobile phones has again stirred a revolution in mobile technology. This is especially helpful as these phones allow a user to access internet and book services online.
There were plenty evidences of growth and development in tourism due to information technology such as e-airlines (Buhalis, 2004; Weaver and Lawton, 2008). Therefore, academic research will benefit the firm in the tourism sector. 1.1.1 E-business adoption The adoption of e-business is technological innovation in business strategy