Tourism And Hospitality Industry Analysis

The industry of tourism and hospitality is considered as one of the largest, the most important and the most diverse industries of the world economy. In 2009, it is estimated that the tourism industry holds about 10% of workforce worldwide, reaching 18% in Europe (Importance of tourism organization). Experiential marketing is arguably marketing's most modern orientation, but with many marketing innovations it has been largely overlooked by those involved in tourism and hospitality marketing and promotion. While in many industries companies have moved away from traditional features and benefits approaches, to putting experiential marketing center‐stage. Tourism and hospitality is one of the most important part in economic and it is

These may include planning the journey, displacement between origin and destination, accommodation and etc. Tourism and marketing is as identifying and anticipating the needs of tourists and providing facilities to meeting needs and notifying them and accessing to motivate them. This makes the tourists' satisfaction and organizational goals. So, what is marketing? Marketing is a part of business management, advertising or promoting a product or service as well as service quality, or also building customer relationship, which includes: identifying, convincing, satisfying, and keeping the customer. Therefore the "Marketing in Tourism and Hospitality" is the application of the principles and techniques of marketing to the general field of tourism. The marketing is a natural complement to the marketing and tourism can be defined as a systematic strategy, built on the needs and expectations of the market, to optimize the use by local authorities, the factors and elements that contribute to the enhancement of attractions and tourist services, or offered by a given

A target market consists of a whole group of potential customers, drawn from the whole population. It’s better to define the target market as a collection of segments. Each segment will have different characteristics. Each segment’s needs and wants must be satisfied. Market segmentation divides the market into distinct groups of homogeneous consumers who have similar needs and consumer behavior, and who thus require similar marketing mixes. For example, in the domestic tourism market the following segments may be involved: General business tourism, Holidays and breaks pre-family, Long holidays, Activity holidays, Group holidays. Otherwise, market segmentation requires making tradeoffs between costs and