Importance Of Trademark In Business

HO CHI MINH UNIVERSITY OF TECHNOLOGY

WHAT DOES A TRADEMARK DO IN ONE’S BUSINESS?

TABLE OF CONTENT

1. Introduction 3

a. What is trademark?

b. Type of trademark

c. Aim

II. Situation 3

a. The importance of trademark

b. Some famous trademark in the world

III. The role of trademark in business 4

a. Appearance for Business

b. Popularity in society

c. Colour of trademark does in business

IV. Trademark protection 7

a. Why we must protect the trademark?

b. The way protect the trademark

V. Conclusion 7

VI. Evaluation 7

I) Introduction

a) What is Trademark? Trademark is a symbol of a company, which will help you find that company when you need. The brand name that is famous will be successful business. Everyone believes the product

• Service marks: used to advertise service.

• Collective marks: used to acknowledge organization and congregation

• Certification marks: used by organization or individual, who is accepted by person or association own that trademark.

c) Aim The essay explains why trademarks do in business nowadays, and importance of trademark how affects the corporation.

II) Situation a) The importance of trademark Trademark is one of factors decide success in business, which make it easy for customer to find you. Trademarks allow company to effectively utilize the Internet and social media. Brand name can use a long time but which will not lost value, so everyone wants to work at a company own that trademark. Trademark influence turnover of company. Trademark can expand market to consume of company. My trademark at CNN was really asking insightful questions and making sure people are understanding the connections in humanity, and I think that is the core of education (O’Brien). b) Some famous trademark in the world

III) The role of trademark in business a) Appearance for

Colour influences success of enterprise in business. Each trademark has individual shade and different another logo. If customers see the colour symbolize the enterprise, which will make remember famous product of company. Colour can improve relationship between enterprise and consumers. Moreover, each colour show major feature of company, example: red use attention for danger or green use for the enterprise concern in environment. So colour very important in business.

IV) Trademark protection a) Why we must protect the trademark? Protection trademark has same meaning to protect benefit of enterprise in market. Competitors try to steal brand name from the famous company, so protection trademark very difficultly in business. Only small mistake in business can involve lost trademark to another company. Therefore, fake product can make lost value trademark. According to report from TKlein Associates, INC, “It 's important to put time into this offensively, rather than adopting a mark that gets you into trouble and puts you on the defense” (Sara R. Klein). b) The way protect the