Bhutan Swot Analysis

Introduction
Before 1961, Bhutanwith its small population was largely sufficient in their needs and maintained their tradition and culture well. The living standard of an average Bhutanese was relatively low and they had their own life style unique from the rest of the world. The practice of traditional culture and value started detriotriating when Bhutan opened up to the outside world, especially its foreign relation with two immediate neighbours India and Nepal, (Collins, 2012).
The general Bhutanese power in thinking, dressing, communicating and behaving is copied from Indian and foreign TV channels (BIMIS, 2013). Bhutanese youth’s adaptations to new styles are very much keen and ultimately lack to preserve the tradition and custom value

At that time daughters were not encouraged to go to school for modern education. What is interesting to note is that a majority of the grandmothers also opposed sending their daughters and granddaughters to school. They gave more importance to girls staying at home and helping the family in work rather than educating them. For eg: A 53 year old mother in a family has said “I was not enrolled in school. I was kept working at home”.(Collins, 2012)Nowadays daughters are treated equally and given equal opportunities to acquire modern education. As such, the modern education system has brought down the harsh practice against daughters in sticking to traditional customs and

For instance:“In the capital city of Thimphu, teenagers in jeans and hooded sweat shirts hang out smoking cigarettes in a downtown square” (Lubow,2008)Although national dress is widely worn, the younger generation wears it only whenever and wherever it is required. Today’s youth neither follow traditional values in terms of clothes nor obey to elders for traditional beliefs and values. They prefer to wear western outfits and garments. This has a direct impact on our traditional dress. (Collins, 2012)As Bhutanese increase their mobility, within and outside Bhutan, in pursuit of earning their livelihood, they are forced to wear the fashionable clothes they find “in other countries”. All these lead to an increasing number of Bhutanese being exposed to more non-Bhutanese and less traditional