Importance Of University Radio

CHAPTER I
Introduction

Background of the Study
Radio is one of the major means used in communication. Undeniably, Radio is accessible to people all day long. People could listen while inside the car, jeeps or on mobile phones. And because of that the radio could be used anywhere and everywhere.
In the morning, if someone wants knowledge about what is happening around them, they could just turn on the radio and listen to the news. In the afternoon, if someone wants to relax and be entertained at the same time, they could just switch on the radio and listen to some music or radio drama. On the other hand, radio is also used as a tool for information dissemination and acquiring knowledge.
Radio is one of the fastest means for officials to announce

First, this can be use as a means of circulating important announcements, advisories, and information for the students and staff. Second, this would be a good training ground for students, especially those who are taking Mass Communication, to develop skills in broadcasting and operating the radio equipment. (Selby, 1996) Like what the proverb states, “Experience is the best teacher.”
According to Hollingsworth (2004), “Campus radio offers opportunities to many students to check out exactly what goes into making a radio show, and allow students to have a go at virtually every job available in radio.”
There are universities that have their own campus radio like University of the Philippines (UP), De La Salle University (DLSU), and Adamson University (AdU).
DZUP is the official radio station of the University of the Philippines Diliman. It was established in 1957 and was managed by the UP College of Engineering and the UP College of Arts and Sciences. The DZUP transmitter was destroyed by government forces during the First Quarter Storm in 1973. The DZUP was revived in 1980s under the management of the UP College of Mass Communication.

Specifically, the study aims to look into and answer these questions.
1. Does the School administrators, CMC Faculty, and students of the Pamantasan ng Lungsod ng Maynila approve of having a campus radio station?
2. What are the preferences of the school administrators, CMC Faculty and students of Pamantasan ng Lungsod ng Maynila in a radio station in terms of:
1.1 Program format
1.2 Program Lineup
1.3 Kinds of program
1.4 Genre of Music
3. What is the possible and appropriate campus radio station plan for Pamantasan ng Lungsod ng Maynila? Scope and Limitations of the Study

This study aims to determine if the students, faculty and administrators of Pamantasan ng Lungsod ng Maynila approves of having a campus radio station. The study will also determine what they want to hear from the station, what kind of radio format, program line-up, kind of program and genre of music.
This study will not discuss about who will specifically handle the Campus Radio Station in College of Mass