Importance Of Visual Media In Art

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I disagree that visual media is of more importance than audio media in art. In my opinion, both forms of media are of equal importance. Without sound and visuals, art would be merely a concept. Art with the use of just one media type can be effective. But with the addition of another type, art comes to life. Audio-Visual media is considered one of the most powerful tools of communication and one of the most effective forms of art. Whilst visual media on its own can be extremely effective, I believe audio media can be equally so when done or used right. An in-depth focus into the importance and effectiveness of visual media as an art form: I do believe that visual media can be much more effective than audio media. Like the saying goes, ‘A picture is worth 1000 words’ and this is very true. When information is presented visually 35% of this information is retained in our memory, this can be compared to audio where a modest 10% of information presented is retained (smallbusiness.chron.com). This isn’t because we hate audio, it’s merely just the way our brains are programmed to function. Studies find that the human brain deciphers image elements simultaneously, while language is decoded in a linear, sequential manner taking more time to process (www.billiondollargraphics.com). Not only do we process visuals faster, but we retain and transmit much more information when it is presented visually (thenextweb.com). This is an important factor contributing to why visual media is an

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