The Importance Of CRM In An Organization
Customer Relationship Management is an concept to stabilize its relations with the customer thereby helping in reducing the cost as well as enhancing the yield in order to help in gaining profits in the business. A CRM is basically a store house of all the information regarding their customers information and the satisfactory points of customer. This unit can be incorporated in different firms be it small or big as it helps in creating , maintaining and stabilizing good business profits for the firm
Usually an organization consists of various departments who have access to customer’s information either directly or indirectly. A CRM gathers this information ,checks it and then makes it accessible within all the departments in the firm . For
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7. Customer Service- In an organization Customer Service is the process of delivering information and services regarding all the products and brands. Customer satisfaction depends on quality of service provided to him by the supplier..
Importance of CRM
Some important aspects where CRM plays an important role in an organization
1. A CRM system consists of a history of the customer and their needs be it present ones or the new ones .it helps in less efforts of looking for customers and thus helps in the profitability of the firm.
2. CRM contains each and every detail of a customer thus it helps in tracking the customer more easily , in a way it helps in knowing the needs of the customer and target them accordingly.
3. In CRM system, customers are grouped in different criteria in a firm like location wise and often referred to different customer managers , which helps in concentrating on the customers more accurately and knowing their needs accordingly.
4. A CRM system is no helps in dealing with the existing ones but is also good in attracting new ones.
5. The strongest aspect of Customer Relationship Management is that it is very cost effective. The techniques used in a CRM system are also very cheap and smooth as compared to the older way of
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