Important Role Of Advertising

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Advertising is an adequate representation of products to make customers, consumers and general public aware of products, services and goods, which make business more popular. It plays a significant role in our everyday life by introducing new developed products and technologies that enhances the spread of knowledge from different spheres of human activity. Also, advertisements mainly determine the image and way of life and have an impact on our thinking as well as on the attitude towards ourselves and the world around us. Though advertising doesn’t mean selling products, but good and attractive advertising plays an essential role in increasing the demands of public that directly raise the sales of the brand. As a result, this will encourage…show more content…
Language has a strong effect on people and their behavior. Designs in advertising have an important effect which encourages consumers to buy it, however it is language that helps people to identify a certain product and attracts their attention. One way in which advertisers present their language is using fascinating and charming expressions. Moreover, advertisers use weasel words to appear to be making a claim for products. The biggest weasel word used in advertising is “help”. “Help” only means to aid or to assist, nothing more. For instance, one says “Helps keep you young-looking”, however many things other than this including exercise, rest and good nutrition can help you…show more content…
These means include electronic and non-electronic means of communication. Non-electronic advertisements include magazines, journals, newspapers, brochures and books. They are simply very suitable for all people and considered the most affordable means of information. Moreover, readership is the most important tool for advertising development, because only who read the newspaper information are familiar with advertisements. Other advertisements appear on posters on billboards located along highways and public places which remind consumers about products that they already know or inform potential buyers where they can receive appropriate services. But these posters are usually brief, not sufficient enough and cannot fully inform about the company or product. While electronic advertisements include radio, television and internet. One can cover a wide range of audience of all ages, color and gender by using these means. For example, television viewers are in every home, so if one is advertising on TV the brand will be introduced in almost every house. Another mean is the internet which is getting more prevalent with time. It is the most viable platform available for advertising, sharing news and creating awareness. Furthermore, the radio is also very important in advertising. Radio remains the most appropriate means of information. First of all it is free. Second, radio is more accessible for listeners, in
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