Fashion came a very long way from the beginning which men simply needed clothing to protect himself until technology came. Technology gave us information that easily spreads around the globe. According to Burke (2013), “It sped up fashion cycles even more than before.” Teens in today’s society have different opinions towards fashion statements. The following are reasons why teens follow the latest fashion trends. First, teens tend to follow the latest fashion trends to gain attention from others, to fit in with others and to prove one self’s identity.
To begin with Perez-Pena starts with the thought that technology and electronics have made cheating easier for students within the colleges and institutions. Today’s generation of students have begun to cheat more do to the access of answers provided by the Internet (Perez-Pena). This indicates the problems among schools and their cheating students are pursuing a much bigger and increasing problem because of technology and the access to internet world wide. Secondly, at this present time students culture of “sharing” has blurred lines of academic integrity. The article states “An increased emphasis on having students work in teams may also have played a role” (Perez-Pena).
Better understanding of consumer result in an efficient marketing strategies. The factors that influence consumer decision in fashion clothing can be mainly divided into three variables: Demographic, Psychographic and Socio-Cultural Influences. Consumer and Consumer decision A consumer is one who determine personal wants, buy products, and uses those products.
As they must have given production unit to a specific supplier which produces all the clothing supplies for Lululemon Outsourcing: Lululemon using Vocollect voice technology is an example of outsourcing as they are using their services via their networks in order improve communication and speeding up the process in their distribution centers Question D Porter’s Competitive Forces Model *Threat of New Entrants: Providing free yoga classes in Lululemon store is a very unique service provided by any clothing manufacture. This strategy is not easy to implement for new entrants as initially they need to invest a lot of money in providing free
Retail positioning aims to provide competitive edge by differentiating the retailer from its competition. This differentiation can be achieved through retail offerings that appeal to, and are easily identifiable to by its target market. This process is done by selecting market segmentations and matching them to the retail offerings as precisely as possible. It is vital to understand the consumers needs and wants in order to make a proper match and be distinguished from other retailers. Nordstrom distinguishes itself from other retailers by positioning itself as an upscale fashion store with outstanding customer service, and its multichannel approach.
However, there are threats to this competitive advantage. Wal-Mart and other stores have experimented with smaller locations throughout the country. Current threats include; increased rivalry within the industry, copying the Trader Joe’s strategic model, lack of technology/online presence and substitute brands. Tesco was unsuccessful in the United States that does not mean that other industry competition will not try and imitate or copy the Trader Joe’s concept. Other threats include new competition, local co-ops, e-commerce (Amazon) and a shift in consumer preference.
Normally, consumers have unique needs that are not similar all the times. Therefore, the company must develop products that can address the unique concerns of the consumers. Evidently, Apple Inc. has been successful in the creating variety of products. However, pricing of the Apple Inc. products tend to limit the ability of buyers to purchase the products. While the company might justify the price of the products, setting the prices too high limits the ability of the willing buyer to purchase the
The work culture of conventional PR doesn’t apply here. The world of PR is driven by quantifiable results and the growing prominence of digital landscape and social channels have only made it tough to handle. • Identify trends In PR, one must always understand the trends mainly related to the media. Getting a clear understanding of the media wave and use it for promoting your brand so that it fits in with the present trends. Can you become a fashion publicist?
Probable factors that could affect Nike’s business judgements are a range of demographic, social, economic and political. A few have already started to transpire, though others are purely likelihoods. External factors affecting this mix is one of the most common, technology. Before Nike releases its brand new product line to the market, it’s always prepared to authorize that whether or not there has been any sort of major advances from the other competitors that would tracker its launch. Thus they must time this carefully, as other competition may demand to shadow its release with their marketing
Export and Internationalisation Exporting means marketing. Selling and distributing goods or services from one country to another country of countries. It includes importing and reselling goods or services as well. From a classical point of view exporting refers to thee ethnocentric and poly centre organisation type as defined by Perlmutter: the organisation is internationalising by means of selling product or services towards other countries. Internationalisation as a process is different from globalisation.