Impression Management Theory In Tourism

In 1950s Goffman introduced Impression management (IM) theory as a model of social life and human society theory based on two pillars: an actor and an audience who interact with actors and the relation between the two pillars within their environment (Drory & Zaidman, 2007). Bozeman & Kacmar(1997); Bolino, et al., (2008) portrayed this connection as endeavors toward a distinctive or actors who taking part On IM conduct to change, protect or make an image held by an audience. From those single person side of the point for view, IM might make alluded should Likewise self-presentation since people endeavor should control their images to the audience. Keeping to personality that those point to the actors here may be with control a feeling

The purpose of this papper is to give an overview of IM theory, perceptions of politics (POP) and the relationship between an individual’s POP and IM behavior. As employees play an important role in tourism Therefore, it requires more attention especially on issues related to organizational behavior, this study is concentrated on travel agencies employees as it is difficult to consider all types of organizations and jobs in detail.We focus on answering four questions: (1) what is IM? (2) What is IM’s relevance in Perceptions of Organizational Politics contexts, particularly in tourism? (3) How can we measure IM strategies in three parts as supervisor-focused, self-focused and job-focused strategies? And assessing the relationship between perception of organizational politics and impression management behaviors in travel

Although people can handle impressions of anything, many people commonly manage the impressions others form of themselves, a part of impression management that is often termed self-presentation, such as public relations expert representing a company activities. (Schlenker & Pontari, 2000). The definetion of impression management has been indicated to an attempt by individuals to control the image they illustrate in social relationships through restricting information available to others. This definition contains two parties: the actor who introducing the information; and the target, the one receiving the information (Goffman, 1959cited in……..). Although, the impression management process divide into two parties, but the vast majority studies have examined only the actor side. As the strategies of actors that use to manage impressions, how actors create impression, desire, needs and motives behind the actors ' use of impression management (Leary&kowalski, 1990). However the proess of impression management involving actor side that attain the effectiveness of the impression management and the target determination to be evaluated without focusing on only one side over the other (kacmar, Carlson,