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Environmental Factors Influence Consumer Behavior

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3.1 STORE ATMOSPHERE
Applebaum (1951) suggest that impulse purchasing of consumer's Store atmosphere is influenced by factors like store ambience and all store atmospheric factors will influence impulse buying . McGoldrick and colleagues (1999) states that the beliefs of customers and images with store environment, seasonal sale, will influence impulse buying behavior while shopping – long queues and crowded shops.
L.W Turley, , Ronald E Milliman(2000) indicates that atmospheric variables influence a wide variety of consumer evaluations and behaviors. Khurram L. Bhatti (2012) found that window display, forum display, various store designs , retailers brand will influence impulse buying . Kaur and Singh (2007) says that the impulse …show more content…

Dave (2010) found that store atmospheric cues will play an vital role in impulse purchases among customers across the stores . Ahsanazim (2013) determines that store atmosphere have positive impact on impulse buying behavior of consumers. Amelgra, Danielkevir, M.ohamed bensaed (2014) highlighting that the environmental factors affect impulse buying.
H1a: The store atmosphere has positive effect on impulse buying behavior.
H1b: The visual merchandise has positive effect on impulse buying behavior .
3.2 CREDIT CARD USAGE
Rohit Deshpande and S. Krishnan (1980) suggests that credit card ownership is more likely to stimulate impulse purchases. Omar et.al, (2001) states that Credit cards and its incentive for extra shopping, environmental influences co-promotion ,Exclusive availability of certain products, clean ambience, specific different formats having with the company stores will have positive impact on impulse purchases of customers . Hye‐Jung Park, Leslie Davis Burns, (2005) showed that fashion interest significantly direct influence on impulse purchases and credit card use has a indirect influence on impulsive buying pattern of consumers. OMAR, N.A.; SAINZ, M.; ABDUL RAHIM, R.; CHE WEL, C.A.; SHAH ALAM, S. (2014) reveal that financial position of customer will stimulates impulse buying among customers. KB Bhojak (‎2014) determines that credit card, promotional approaches, product window display, sensation cues, product involvement play vital role in impulse

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