Literature Review 1.1 Definition of Impulse buying Impulse buying is a process of purchasing a merchandize without any preliminary intention of buying it before entering the store. In other words, any kind of purchase that was not purpose of visiting store can be considered as an impulse buying. At first, definition looks quite straightforward, though it has been evolving and improving during past 60 years. Add Verplanken!!! The concept of impulse buying became a subject of interest of different
RELATIONSHIP BETWEEN SALES PROMOTION AND IMPULSE BUYING ON CONSUMER PRODUCT IN BALOCHISTAN Literature Review Impulse Purchases Early studies have clearly explained the concept of impulse or unplanned purchases and it is described as fascinating, multi-dimensional and complex Phenomenon (Coly, 2002). However most of studies are based on markets, on-store retailers or online shopping but it occurs through both, stores and manufacturer (Broden & Soderberg, 2011). It’s found that frequency of impulse
Consumer Behavior | Dr. Nazlinda THE EXCEPTIONAL CASE IN CONSUMER BEHAVIOR: IMPULSE BUYING INTRODUCTION Living in a world heavily influenced by the consumer culture which transcends the differences and individualities of all nations, the market is successful to impact the people, sociologically and psychologically. The desires to be at par with peers and colleagues from the standpoint of product possessions cause to stir the emotions of consumers from buying basic needs to “created needs”. The emphasis
(1951) “Studying consumer behavior in retail stores" ,Journal of marketing ,vol. 1 ,No . 2 PP 72-78. 2. Aviv Shoham, Maja Makovec brencic (2003), "Compulsive buying behavior", Journal of ConsumerMarketing,Volume. 20 Issue no :2, pp.127-138. 3. Amanda Coley, Brigitte Burgess,(2003) "Gender differences in cognitive and affective impulse buying", Journal of Fashion Marketing and Management: An International Journal, Vol. 7 No: 3, PP.282 - 295, 2003 .http://dx.doi.org/10.1108/13612020310484834 . 4. Ah
APPAREL SHOPPING ORIENTATIONS: AN EMPIRICAL STUDY Neetu Narang* *Assistant Professor in Commerce, HMV, Jalandhar email:neetuhmv@gmail.com INTRODUCTION Consumer’s perception of each store’s attributes or its performance determines the customer’s retail patronage (Arnold, Oum &Tigert,1983). With the introduction of modern retail formats there is a change in consumer’s shopping behavior. Moreover , there is a change in the store environment, size, shape etc. Intense competition in
The results implicated that service employees are expected to behave consistently with all customers, but customer show varying emotions. Hence sometimes a customer might show a different personality which is unusual. The impulse buying displayed by ‘drivers’ who generally shop smartly is an example of varying personality trait. Hence it can be concluded keeping in mind the above mentioned facts and points that though personality is an important aspect for marketing practitioners
temptation for an immediate reward and wait for a later reward. Commonly, delayed gratification is associated with resisting a smaller but more immediate reward in order to receive a larger or more lasting reward later (DeLecce, n.d.). A lot of studies have linked the ability of strong delay gratification to a number of other positive outcomes, such as physical health, psychological health, academic success and social skill (Liu, Wang and Liao, 2016). A person 's ability to delay gratification
Abstract There exists the dark side of consumer behavior, the purpose of this research is to analyze the dark dimensions of consumer behavior, which can be harmful to themselves and the society. The investigation and case analysis into consumer behavior deals with the impulsive and compulsive behaviors that can influence both the purchase of products and the consumption of them. In mild forms, such behaviors include eating bouts or shopping sprees. In more extreme forms, they include the psychological
or positioning goods and services (Loudon et al. 1980). (Blakwell et al. 2001) suggest that these days this phenomenon, can also be clarified by the following: actions consumers embark on when obtaining, consuming, and disposing of goods. Another study reveals that a customer’s first choice purchase is initially determined by price than quality during pre-purchase evaluation (Voss and Parasuraman 2003). With open quality information, price has no effect on pre-purchase or post-consumption quality
consumer behavior “Consumer behavior is the study of how people buy, what they buy, when they buy and why they buy” Having defined consumer behavior thus, it must be understood that consumer buyer’s behavior includes assessment of the product, perception about the product, considering its worth for buying or discarding the product. Let us list out some of consumer behavior • Consumer behavior is very human • Consumer study is not easy to understand and study • Consumer behavior changes all the time