External Factors Affecting Impulsive Buying Behavior

where it witnessed the growth in sales, especially in the retail and department stores in airports stores, and sales numbers exceeded on the other categories of products, it are bought without planning or effort they are more groups that buy impulsively ( Grawford and Melewer, 2003). the concept of impulsive buying also applies to durable goods, especially if they are new, but the knowledge and information about the new product may be the driving force for the intentions of impulsive buying, word-of-mouth among customers may contribute also compliance social norms and rules of which influencing in pushing the shopper to impulsive buying (Harmancioghu, et al., 2009). (Park et al., 2006) found that enjoying with shopping position is affected by Turnout shoppers to buy clothes where it is more of these categories purchasing by impulsive buying. And the characteristics of clothing such as color, model, or a combination of both are most important factors affecting impulsive buying.

(8) Fun motives:

There is a relationship between the impulsive purchase behavior and the need to satisfy fun motives , Hausman (2000) added the fun motives such as the stimulates of impulsive buying are (enjoy, wit and humor, surprise, fun),Customers most likely to impulsive buying who have a fun motivations, and that customers feel more energy

When consumers are exposed to stimuli like promotional incentives, they can have high motivations for impulse buying. External marketing stimuli do not only understand new customers but increase the purchase volume of current customers by encouraging the impulse buying of ordinary products or better products. Among the most important External factors contain features like the light, decoration of the store, and commercial brands, integrated sale techniques, and promotions