ipl-logo

In Vitro Fertilization Case Study

884 Words4 Pages

In 2007, Hoorens, Clift, Staetsky, Janta, Diepeveen, Jones and Grant (2011) reports that fertility treatments in Europe is an option for a woman who has difficulty becoming pregnant. Treatment centers use high-quality cutting-edge advances in fertilization; the two options include In Vitro and ARTS (Assisted reproductive technologies). Similar to Dhar’s case study on Customer Orientated-Pricing, the author describes how Medi Cult price two fertility treatments; the In Vitro Fertilization (IVF) and In Vitro Maturation (IVM). In the subsequent sections, an analysis of benefits and costs for each fertility and pricing strategy. In Vitro Fertilization or Maturation? According to Dhar’s case study, the In Vitro Fertilization is a sequential …show more content…

IVF? Although each fertility treatment procedural process differs, the IVM differ markedly in the fertility from 30 to 2 days respectively. The IVM has fewer side effects in comparison to IVF making this hormone-free treatment economically desirable by consumers and more than likely to generate income. Hence, marketing and pricing either treatments competitively involve the company to deliver quality service without compromising safety. What would a customer pay for a cycle of IV? Kotler (2000) presents a six-step pricing strategy that is appropriate for determining what a person is willing to pay include Price Planning Steps Areas of Interest 1 Develop Pricing Objective Survival, maximum current profit, share, skimming, or product quality leadership 2 Estimate Demand Estimate demand curve, profitable quantities for the potential price 3 Determine Cost Cost for levels of outputs, product experience, different marketing

Show More
Related

  • The Market For A Women's Eggs By Jessica Cohen Summary

    257 Words  | 2 Pages

    Jessica Cohen, a graduate of Yale, has written the essay “Grade A: The Market for a Women’s Eggs” regarding her experience on donating her eggs to a fastidious infertile couple. The primary reason for her consideration was $25,000 that the couple was willing to pay for the right donor. Although such large amount of money sounds extraordinary to a college student, Cohen wasn’t qualified for the couple’s satisfaction due to her credentials therefore Cohen would not be creating their “perfect child”. She explains many viewpoints of the process of egg donation, health risks correlating with egg donation, and the medical process of conception from donated eggs. After all, creating the ideal child is too easy especially if the person can afford it.

    Read More

  • Baby M Surrogacy Paper

    214 Words  | 1 Pages

    In this situation, the tests done by the "employees" were similar to Baby M. The tests were part of the test takers' intellectual properties as Baby M was given birth by Mary Beth Whitehead's fertility. Abusing those birthrights will cause problem consequences and will affect their future life seriously. Even in the circumstances in which both parties are willing to take part in this transaction, the trade itself is immoral, according to previous analysis.

    Read More

  • Technology In The Veldt By Ray Bradbury

    1088 Words  | 5 Pages

    In Vitro Fertilization treatments involving numerous cycles increases a woman’s chance of multiple pregnancies; consequently, it results in an increased risk of premature birth and lack of healthy weight in IVF newborns (Storck). Additionally, IVF treatments pose some financial drawbacks for its recipients. IVF is extremely expensive once all the components--”surgery, anesthesia, ultrasounds, blood tests, processing the eggs and sperm, embryo storage, and embryo transfer”--are added up to show one IVF cycle’s expenses, which can be between $12,000-$17,000; likewise, infertility treatments are not typically covered by insurance companies, adding to its cost even more (Storck). With IVF being costly both financially and emotionally to many recipients, plus the added stress

    Read More

  • Patient Insemination Case

    683 Words  | 3 Pages

    In artificial insemination, there may be problems in this process due to problems with inseminating may have multiple births causing problems with who is going to care for the babies and the economics involved in such cases. There might be problems with the genetic part of it if the sperm donor is not known other disease not known to the recipient. The doctor and patient enter into an agreement. According to medical ethics, number 8.8, the physician has an obligation to present the facts accurately to the patient or to the individual responsible for the patient care and make recommendations for management in accordance with good medical practice. The physician has an ethical obligation to help patient make choices from among the therapeutic alternatives consistency with good medical practice.

    Read More

  • Reproductive Technologies Create Ethical Issues

    130 Words  | 1 Pages

    The principle of justice demands medical professionals to be fair in their dealing with patients, colleagues and society. For example, health care providers must ensure fair distribution of scarce resources. Reproductive technologies create ethical issues because treatment isn’t available to everyone. Within this context, nonmedical cesarean sections can add more economic burden on already highly stressed medical system. As a result, the issue of cost must always be taken into consideration.

    Read More

  • Essay On Egg Freezing

    1493 Words  | 6 Pages

    The process is medical, affects your body tremendously, needs immense patience. One of the major cons here is the high cost one can avail Egg Freezing for. The cost of preserving eggs is usually a lot higher than affordable in India. The freezing of embryos costs Rs 10,000 to Rs 15,000 per month, and the frozen embryo transfer cycle costs Rs 100,000 to Rs 200,000 per cycle, approximately. The procedure is deep rooted and highly intricate and definitely requires a good medical backing and services which ends up adding on to the cost of it.

    Read More

  • Case Study Of American Airlines Pricing Strategy

    806 Words  | 4 Pages

    Most executives believe pricing to be a zero-sum game, i.e. price increase shall lower volume of sales thus in turn hurting the margin gain, but the other way round need not necessarily be true. This problem arises owing to the setting of prices based on cost-plus basis rather than a customer value point of view basis. The methods to capture such value are: • Better the understanding of

    Read More

  • Pros And Cons Of Infertility Treatments In Baby Louise Brown

    125 Words  | 1 Pages

    Infertility treatments has once again been brought into attention. The pleasure that a newborn child can deliver to a human being or couple is undeniable, but some events recently involving IVF has left an uneasy feeling and some unanswered questions about fertility treatments. IVF had first been reported in the 1940s. Its first attempts included putting a human cells and human egg cell into the oviduct (the tube that the egg passes through from an ovary) of a monkey to try and fertilize them. Over time more testing and changers were made to the treatment which lead to a better understanding.

    Read More

  • Medi-Cult Case: In Vitro Fertility

    1274 Words  | 6 Pages

    Medi-Cult may reduce prices at this time to remain competitive, or may hold prices and rely on customer loyalty with guaranteed quality for the product. 4 Competitive Rivalry: The market is open for Medi-Cult for an expected 2-3 years, but the large pharmaceutical companies and other companies similar to Medi-Cult could see an opportunity to mass-produce for a cheaper amount and enter the market. 5 Buyer Power: Consumer value is high for this product for the above reasons shown when comparing IVM to IVF. Therefore, the price could be set higher than the IVF medium because profit would still be made by the clinics through reduction in treatment costs. IVM Price

    Read More

  • Pricing Strategy And The Pricing Strategy: Dyson

    1009 Words  | 5 Pages

    4.4 Pricing Strategy For a number of reasons, price is one of the most important aspects of an effective marketing strategy (Gerstein & Friedman, 2015). First, price is the only marketing variable that generates revenue. Second, buyers see price as an attribute of value (Tanner & Raymond, n.d.). Consequently, an organization must carefully assess its internal and external environment to choose the most effective pricing objective, which—in turn—will drive a product’s initial pricing strategy.

    Read More

  • Reproductive Technology In Brave New World

    930 Words  | 4 Pages

    While some people belief that by using IVF the people are destroying the natural cycle of life. They belief that a baby should be born through a natural process and that by using IVF the people are “playing God”. They also argue that IVF “dehumanize women and reduce them to empty vessels waiting to be filled with babies for the benefit of men” (Farris Naff 19). They believe that women go through the process of IVF because they want to satisfy their partner instead of themselves. Even though, IVF can be convenient for women, it is known that IVF can have some bad outcomes to some.

    Read More

  • Web-Based Baby Boom Summary

    629 Words  | 3 Pages

    There are other options for infertile persons, adoption etc. I can honestly not state that I am for cyber-surrogacy, because the number of poor women who are suffering from back problems, difficulties with caesarian section and depression, and goes through this because they are in need of money, is too high and

    Read More

  • Persuasive Essay On In Vitro Fertilization

    1042 Words  | 5 Pages

    Everyone is entitled to choose their own lifestyle, whether they want to have a child or not. Some females who seek to have children find it easy, although some are unfortunate. There are numerous of reasonings, such as being too old to be pregnant, damage to the Fallopian tube or uterus and cancer radiation or chemotherapy. As our generation goes on, many discoveries revolving biology is produced and one of it is the In Vitro Fertilization or “IVF”. It is the procedure of fertilization where they save sperm sample, take an egg from the women and physically combining it in a laboratory dish where the egg and the sperm is now called an embryo.

    Read More

  • Marketing: Marketing Mix In The Ice Cream Industry

    1497 Words  | 6 Pages

    6.1.2 Price Price is the value or amount that customer pays to buy a product. For instance, for our Star Lab ice cream shop, we need to consider the cost of production of our ice cream, price of our main competitor and our potential customers demographics in order to succeed this competitive market. (C. Breidert, 2007, p.9) 6.1.2.1 Pricing Strategy Pricing strategy that can be used by our company such as penetration pricing, cost-plus pricing, value based pricing and more. But we think that market penetration pricing is the best pricing strategy to be used by our business.

    Read More

  • Essay On Artificial Reproduction

    895 Words  | 4 Pages

    Gestational surrogacy uses in-vitro fertilization by taking the egg of the biological mother and the sperm of the biological father and placing the embryo into the uterus of another individual. Surrogacy is performed for many reasons including: same-sex marriage, damaged uterus, age, history of miscarriages and other medical conditions. Although surrogacy is the safest option for most people, it raises many legal issues. Legal issues include the following: legal parents, refusal of custody from surrogate to biological parents and surrogacy contracts. Although surrogacy is efficient and effective, it is not a reliable

    Read More

More about In Vitro Fertilization Case Study

Open Document