Aldás-Manzano et al. (2012a) assert that perceived usefulness refers to the advantages that mobile banking offers and whether using a mobile phone is useful for performing financial transactions. Kleijnen et al. (2004) suggest that when acceptance grows, the intention to use these services will also automatically grow. According to Kim et al., (2003), an individual usually evaluates the consequences of his/her behaviour and consequently makes a choice based on the desirability of perceived usefulness.
Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. Markets, especially for products aimed at young people, social media are extremely important (Langley, 2009). Social media networks are fantastic resources for businesses of all sizes looking to promote their brands online. The platforms themselves are free to use, and they also have paid advertising options specifically for brands that want to reach even more new audiences.
So if your company is to use social media, you can start that conversation and get your product or service out there within the open. Overall as stated, it is a much better customer to buisness relationship that otherwise you couldn't have neccisarily without incorperating something like a blog into your
The reason is due to Vietnamese prefer to use Zalo, which is a free messenger app for smartphones. From the interface to words, its functions are closer to everyday life and associated with the culture of the Vietnamese language. Because of that, Zalo is more popular among Vietnamese community. This point was very well addressed in the article and very accurately. 3.
As customer’s behavior tends to stay with it’s ‘standard’ from initial service and its experience, having strong distribution channels through wireless company may be costly for BofA, but it will secure its market rapidly and safely. Overall, the key for BofA to sustain its largest market share is differentiation through marketing mix (4Ps). Even though differentiating an item may charge BofA to increase cost, the willingness of the customer’s payment towards the usage of application will increase as well. This differentiation will engage brand loyalty and potentially increase entry of barriers to competitors. Moreover, after BofA secure the market, the next step would be seeking for more opportunities that are arising in the mobile payment market and table
Businesses have used this opportunity to promote their products and services on social media platforms. Social media allows for users to communicate with each other freely, which helps companies to understand what their customers want and provide a proactive approach to their needs (Farzana Parveen Tajudeen, 2017). There are major benefits of leveraging the power of social media to promote a brand. Brands can use social signals on these sites to boost reachability. The more people talk about a brand on social media websites, the more it will get referenced in other search engine sites, hence making it easier to find in a search (Google, n.d.).
It is a way for users to express their ideas and connect with people from around the world. There are no limitations to what types of entertainment you can access now or where in the world its from. Because of social media, its easier to multitask and watch various things across different platforms. It brings a new meaning to entertainment and how we obtain it. Saha writes in her article “How Social Media Has Changed the Entertainment Experience”,“Enabled by the mobile viewing experience, the owners of content are today able to distribute their content in a way it will suit the expectations of the audience” (socialnomics.net).
Answer 1. Effective communication is key to success in any organization and business and with the use of technology it has been made more possible and pragmatic. Technology moderates communication costs, improve the speed of information exchange, allows communication in various forms like email/messaging/phone/video call and also promotes the sharing of ideas and causes security concerns. It has also significantly affected communication processes include mobile phones, Web and social networking (Facebook/Twitter/Instagram/WhatsApp etc). Through technology, crucial messages can be communicated with ease, regardless where the communicating parties are located.
The exposure of smartphones predominates the reasons for the incredible development speed of Instagram. Mobile devices should and must be the main stream for the future direction of social network. With the challenge of the fact that Instagram active users are dramatically increased, Kevin Systrom should improve the usability of his application and give customers better user experience because it is not only a photo manipulation tool, but also a mobile social communication media. For example, sometimes it took a few seconds to change a filter, learning how to reduce the transition period of filters may be an element that Systrom can take into
Mobile application payment option generates barcode to be usable in targeted stores. Mobile marketing strategy is used by Schultz has establish it as an important channel to reach and interact with consumers and give rise to a higher level of emphasis placed on the marketing mixed used in mobile devices. Starbucks enables customers to receive rewards in free coffee after usage of the mobile application in a certain amount of purchases via the card. This also serves as a positive reinforcement for users of the mobile reward card (Alreck & Settle, 1999). Mobile marketing will play a major role for future marketing strategies, because it may establish it as an important channel to reach and interact with consumers, may give rise to a higher level of emphasis placed on the use of mobile devices in the marketing