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Social And Cultural Influences Of Social Media Essay

1174 Words5 Pages

Media affects almost all aspects of modern-day life and it is intrinsic in defining key social and cultural processes that affects the basic choices of society. At a time like this when technology is being innovated at an alarming speed and impinge upon society in general, the public needs to be informed about the benefits and risks that come with the new technologies. The change of our media environment brings about the need for social research. New trends in media development have a lot of consequences due to mobilization, increase in connectivity and differentiation. It has led for example to more active involvement in political affairs due to public information exposure (Shah, Kwak, and Holbert, 2001). Social media has also brought more …show more content…

The relusts were later on tabulated to shopw their summaries. The results were to depict the evidence on the fact that incidental news exposure is responsible for facilitationg the recognition and the recall of news events that have been covered in the stories.
The people who wre participariong in the research in the incidental participation group in particular, accounted for a significant high number of stories than individuals who were in a control group. The same individuals were discovered to recall more stories.
The research continued to find amny findings some of them being that, the incidental exposure to news is responsible for casual effects on how people recognize and recall any information that has been covered in the nbews stories on ytheir own.
The second part of the study was to ltest the mediation hypothesis. The study, was used to analyze the 95% confidence interval that can be associated witgh the indirect effect of the actual exposure to news based on an individual,s recall of the news. The research was to find, if the confidence interval did noiot include zero, it woulkd be evidencve of significant mediation effects of the actual exposure (Baron & Kenny,

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