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Incremental Innovation In Hospitality Industry

1012 Words5 Pages

Incremental innovation is about using existing knowledge, continuously improving existing product or services (Norman & Verganti, 2012). In other terms, incremental innovation is about gradual growth resulting often from use of new technologies. Incremental technological innovations in hotel industry sectors can further be correlated to have changed the way of businesses handle the food, cater the customers, monitor processes and how they attract and retain customers(Chen, 2011, p. 64-65). Thus, these technological innovations have helped those who have adapted according to changing times and have adopted innovations. According to Souto, (2015, p. 142), it has helped businesses in aggressive marketing and convenience to both the customers and service providers. The sustainability on the other hand from the incremental innovation is based on the continuity of the similar services or improving them in future. Since this is an aggressive marketing method, it is very important that the hotel is not losing it similar touch in attracting and keeping good relation with the customers and service providers. However, sustainability from incremental innovation is greatly endured when the management is taking equivalent steps periodically.
Disruptive innovation, was coined by Clayton Christensen, which describes an innovation by which a product or service takes the business base initially in simple applications at the bottom of a market and then aggressively moves up market, eventually

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