Incremental Innovation

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A disruptive technology is defined as a disruptive innovation that disrupts an existing market by creating a new market.
When looking at innovation, we can say that there are two types of technological innovation, namely incremental and radical innovations. These two variances are quite distinct in nature. Incremental innovation takes an existing product and creates barely or minor changes to the existing technology, it is safe to say that most innovations are incremental in nature and involves small improvements to the already existing technology. There is no dramatic change to the design, just improvements of the product, service or processes. Incremental innovation is able to take advantage of the original design but it reinforces the dominant
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Dominant design is usually won over by the consumers and competitors and everyone in that industry usually adhere to the dominant design if they wish to get a great number of customers. When a new technology emerges there are generally multiple alternatives within the marketplace and organizations typically compete to establish their designs as the dominant standard in the industry. When the dominant design conquers, it is accepted by the competitors and then the various components of the product is optimized/ enhanced. There are various factors that can influence the dominance of a given design,…show more content…
And other factors include product standardization, market segmentation and distribution networks, as well as advertising which could influence a product becoming the dominant design.
Dominant design could be linked to the diffusion theory by Rogers, whereby he affirms that getting a product into the market as soon possible is the best method of assuring dominant design and buyer loyalty, because it means that your product would diffuse quicker into the market than your competitors.
In the automotive industry all vehicles designs are similar because there is already an existing dominant design. The key features of the vehicles are standardized, meaning that:
- All cars have four wheels
- All vehicles wheels are rubber.
- All cars have a standard gear box with an allocated number of gears which is usually six including the reverse gear
- All cars have a standard steering wheel shaped as a circular design
- There is always two seats in front of the car for the driver and the passenger and usually three at the back but this usually alters from car to car.
- All vehicles are required to have a seat belt on all the seats and that too has a standard design
- All cars are either run on diesel or petrol

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