Incremental Innovation In Entrepreneurship

Entrepreneurship is the process action that provides market value, economic value in the market and create venture. Entrepreneurs are people who act to meet customer desire rather than be a commissioner or manage companies and take a risk to create creation and innovation (Kenneth F. Newbold & Erwin, 2014). Innovation can be defined as an activity of launching something new concept, new idea through more effective process or device (same as update or improvement). In fact, terms of invention and innovation are the same, explained as a manifold process of creation in innovation, distribution, application, and has concern in effective and efficiency growth and improvement in innovative process. Innovation such as a novelty that has achieved new

Incremental innovation has low novelty’s degree. Incremental innovation is widely driven by process in internal and what knowledge that employees have (Engen & Holen, 2014). Before entrepreneurs figure out what kind incremental innovation that will they introduce to the market, they need entrepreneurial education.

Entrepreneurial education becomes important because it can influence to entrepreneur activities and mind set especially when developing new product. In United States, over 1,600 institutions have high learn in entrepreneurship-related courses through more than 275 endowed faculty positions and almost 50 refereed journals in entrepreneurship field study (Katz, 2003). Previous research studied about the number of programs growth since 1980s, but the capability of students to learn entrepreneurship knowledge is questioned in some academic literature Gibb (1993). Wasserman (2012) in his research said “founders of startups clearly believe they can learn” and Torrance (2013) the important is not if entrepreneur can be taught but it is about the way to teach them. It is also shown that economic performance of start-ups positively with education (Gimeno et al.,

A study of NPD in small US firms (Yap and Souder, 1994) found that small firms were more likely to succeed with new products that were compatible with existing processes, products and technologies rather than highly innovative and superior new products. There is a level of consensus that small firms should develop new products that are compatible with existing technical standards (Yap and Souder, 1994), that they should adopt one core technology and avoid high levels of diversification (Dodgson and Rothwell, 1991) (Ledwith & O’Dwyer, 2008). Some of studies new product development in small United States firms found that “small firms were more likely to succeed with new products that were compatible with existing processes, products and technologies rather than highly innovative and superior new products” (Yap and Souder, 1994). The development of new products where it can be as competitior for existing technical standards has level of consesnsus (Yap and Souder, 1994). They dodge increasing level of diversification and they have to improve one of main techology. (Ledwith & O’Dwyer, 2008). The focus in this research is new product development that created by entrepreneurial students. Entrepreneurial students are individuals who have purpose to increase their skill and knowledge through process in learning to create new business. The entrepreneurial student means in this research is student who joined in