Independent Doctors Without Borders And The International Red Cross Organisation
To explain more clearly the nature of relations which one non-for-profit organisation wants to build with its customers, let's look at two of the big names in that sector, namely: The Independent Doctors without Borders and The International Red Cross Organisation and asses how they successfully manage to reach a good relationship with the clients. The changes in the funds which flow into to NGOs for supporting of their operating activities are the best indicator of the quality and nature of relationships with the customers. For both of them the most important are the ways how they interact and what does respect they provide, because that directly influence on customers` reaction and response to the cause. To support strong relationships with their customers both organizations accept to practice CRM strategy or in other words - constituent relationship management. Here we have two things - easy access and fast response which are the elements building strong and loyalty relations between both parts - customers and the organizations. The main incomes in …show more content…
They are known mostly for their humanitarian work in areas of the Globe, where there is war or hostilities and population is struggling with epidemics and other diseases resulting due to malnourishment or lack of normal hygiene conditions. The founders were all doctors who believed that every single person on that planet should receive a proper and quality medical care with no matter of that what country they are from, their religion, race or skin colour. That`s why most of the Organisation`s volunteers are with medical education or experience at the past as most of them are professionals in their field of work (Anon,
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