Indian Advertising History

Egyptians used papyrus to make sales messages and wall posters. Commercial messages and political campaign displays have been found in the ruins of Pompeii and ancient Arabia. Lost and found advertising on papyrus was common in ancient Greece and ancient Rome. Wall or rock painting for commercial advertising is another manifestation of an ancient form of advertising, which is present today in many parts of Asia, Africa and South America. The tradition of wall painting can be traced back to Indian rock art paintings that date back to 4000 BC.
In ancient China, the earliest known advertising was oral, as recorded in the Classic of Poetry (11th to 7th centuries BC) bamboo flutes played to sell candy. General advertising taken as a calligraphic

It was then that the signs, marks, press announcements and tastes evolved.
Advertising history began with concrete classified advertising. Ads began appearing for the first time in print in Bengal Gazette Hickey, who was the first newspaper in India. Studies mark the beginning of the advertising created in India rather than being imported from England. Studies were established for bold, ornamental fountains, smarter ads, bigger. Studies newspapers trained the first generation of viewers and illustrators
Major advertisers during that time were retailers like Spencer, the Army and the Navy and Whiteaway and Laidlaw. Catalogs from retailers that were used as marketing promotions planned early example. Patent medicines: The first brand as we know it today was a category of advertisers. Horlicks becomes the first malted milk 'to be patented

Later, advertising agencies in India are gradually established and began to enter the advertising agencies of foreign ownership. Associated agencies Ogilvy and Mater and Hindustan Thompson formed in early 1920. In 1939, the advertising department of Lever launched Dalda - the first major example of a brand and a marketing campaign developed specifically for India. In the 1950s, several advertising partnerships were established to safeguard the interests of several advertisers in the industry. In 1967, the first commercial was broadcast Vividh Bharati and later in 1978; the first television commercial was seen. Several companies have begun advertising on television and sponsorship of various events including Humlog and Yeh Jo Hai