They also designed new products specific targets like women looking for luxury SUV etc. 4) Innovation and New Product Development TATA infused a new breeze of fresh air into the JLR product team and it resulted in refreshing the old JLR brands which revived them in the market and also introduction of new brands like Evoque which single handedly is turning the fortunes of JLR and hence TATA Motors. 5) Manpower Management: After TATA acquired JLR, the workforce was reduced by approximately 10000 from the figure of 27000. This reduces the expenses of Tata which can ultimately increase the profitability. Financial
Acquisition of Jaguar and Land Rover brands by Tata Motors Ltd. from Ford Motors In 2008, Tata Motors Limited and Ford Motors reached an agreement which was about Tata Motors acquiring Land Rover and Jaguar brands. The transaction is worth US$ 2.3 billion, and it was concluded in 2008 (Wharton University of Pennsylvania 2007). The deal was criticized by many while others reserved their comment and maintained a keen eye to see how Tata would make a turn around to make the two brands regain their market and profitability under new management. The fact that Tata Motors is a company from India which is an emerging market was the main reason why many people were skeptical. Ford Motors were struggling to make their business thrive in a competitive
INTRODUCTION: Toyota Motor Corporation is a Japanese automobile manufacturer. It is part of the Toyota Group, one of the largest Multi-National Corporations in the world. Its headquarters is located in Toyota, Aichi, Japan. In terms of production, it was ahead of Volkswagen and General Motors in 2012. It has reported on its financial statements that it has 540 subsidiaries and 226 affiliates.
2.2. Current Indian Automotive Industry A. Automotive Industry is growing at a rapid pace fairing among top ten in the world. Two wheeler in 2nd position; passenger cars in third position and commercial vehicles in 5th position. B. India has become a major hub for automobiles: i.
INDIAN AUTOMOBILE INDUSTRY History of Indian automobile industry shows that it has grown with leaps and bounds since 1898, a time when a car had touched the Indian streets for the first time. But now India is in verge to rewrite history in different conditions as it is home to 40 million passenger vehicles and Indian manufactured cars and other automobile products are touching other nation roads. Presently Indian automobile industry is regarded as largest and second fastest growing industry after China in the world with annual production of over 3.9 million units. Its passenger cars and commercial vehicle manufacturing industry ranked sixth largest in the world. One of the best things happen for the Indian automobile market in the recent years was its improvement in the export sector.
What are the key challenges faced by Tata Motors in the process of moving to produce passenger cars from successfully producing commercial vehicles? Ans: In the segment of commercial vehicles, TATA Motors was a leading player. Tata Motors, which was formerly known as Tata Engineering and Locomotive Company was established in the year 1945 to take over the works of Peninsular Locomotive. In 1954 Tata Motors started producing Heavy Commercial Vehicles under collaboration with Daimler-Benz. In 1981, four Japanese firms, namely, Toyota, Mitsubishi, Mazda, and Nissan were allowed by the Government of India, GOI to enter the Indian market for producing light commercial
A key factor also lies in the fact that they have distribution centres at every manufacturing plants. • Opportunities CarParts desires and plans of moving into the subcontinent by entering the markets of China and India. A great incentive to make the market grow in India for them is by partnering with Tata Motors who are one of the leading dealers in India. • Weaknesses The systems and processes are fragmented. There isn’t an existing centralized and standardized process.
also the world's largest truck maker Daimler heavy duty trucks of Bharat Benz brand is biggest challenge to Tata Motors. In commercial segment a fuel efficient vehicle is being developed Tata Motors to meet the competition head-on, this kind of an approach is to maintain the shareholders trusts. Market concentration Tata Motors strategy would be to focus 14-15 countries having same market structure as of India. In these targeted countries the company is having excellent manufacturing facilities, market teams and sales teams. Incorporating above strategy the company evaluates best opportunities and skilled labor to cut down cost of production, hence maximizing profits.
The revenue of the company is 397.05 billion yen (as of May 2014). The company has 56 manufacturing plants across six Introduction continents and produces 5.5 million (approx...) vehicles per year. During the 1990s Toyota motors began to experience rapid growth and expansion. Due to this expansion, problems originated and the exchange of information and resources across the company
In 2005,the company changed its name in Tata Steel. Tata Steel , a multinational steel-making company, is a pioneer in de-commoditizing and branding steel in India . It holds a portfolio of brands that across 26 countries and span sectors that include construction (Tata Tiscon and Tata Structura), roofing (Tata Shaktee), panels & furniture (Tata Steelium and Galvano) and agricultural implements (Tata Agrico). In 2012