Indian Automobile Industry Analysis

Industry profile Automobile industry in India Indian automobile industry is one of the largest markets for automobiles in the World with the yearly production of 17.5 million vehicles. Out of which, 2.3 million vehicles are exported abroad. Automobile industry comprises of two-wheeler vehicles, three-wheeler vehicles, passenger cars and commercial vehicles. In the World, Indian automobile industry is largest three-wheeler market, second largest two wheeler market, fourth largest tractor market, fifth largest commercial vehicle market, fifth largest bus and truck market and tenth largest passenger car market. After the economic liberalization, the companies like Maruthi Suzuki, Tata Motors and Mahindra and Mahindra expanded the production and

It is providing the employment to more than 10 million people. Though the foreign automobile companies are selling their vehicles in India, Indian automobile Companies are leading in the Market. Tata Motors is the largest commercial vehicle company, Maruti Suzuki is the largest passenger vehicle company & Hero Honda is the largest motorcycle company in India. Some of the other leading automobile producers include Ashok Leyland, Mahindra & Mahindra, Force Motors and Bajaj Auto. Company profile Tata Group Tata Group is an Indian company headquartered in Mumbai, India and founded by Jamsetji Tata in the year 1868. The purpose of the Tata group is to improve the quality of communalities life globally through creation of long term stakeholder’s value based on leadership with trust. Tata Group has more than 80 operating companies and has operations in more than 100 countries. It is exporting its goods and services to more than 150 countries. Its operating business includes airline, automobile, IT, steel, electricity, chemicals, beverages, hospitality, telecom, retail, consumer goods, engineering, construction, financial services. The consolidated revenue of Tata Group was Rs 624757 crore in 2013-14, where the 67% of the business comes from

Tata Motors face huge competition from domestic as well as foreign competitors which includes General Motors, Honda Motors, Ford Motors, Ashok Leyland Ltd, Eicher Motors Ltd, Force Motors Ltd, SML Isuzu Ltd. Tata Motors sales for the year 2013-2014 showed 569677 vehicles, which was declined by 30.2% over 2012-2013. In 2013-14, the Company sold 377909 commercial vehicles with market share of 54.1% and sold 141846 passenger vehicles with 5.8% market share in domestic market. It sold 2805 vehicles of Jaguar Land Rover during the same period. Huge revenues and profits come from Jaguar Land Rover sales as these are luxury brands of UK acquired by Tata Motors. Tata Motors Products and Services Products: Tata Motors products include cars & utility vehicles and trucks & buses. Cars & utility vehicles include Nano, Bolt, Zest, Vista, Indica, Manza, Indigo, Safari Storme, Safari Dicor, Sumo Gold, Movus, Venture, Xenon XT, Aria. Tucks & buses again include goods carriers, passenger transportation and defence. Goods carrier comprises of Prima, Construck, Light trucks, M&HCV, Pickups, Super Ace, Ace, Ace Zip, Ultra. Passenger transportation comprises of buses, Winger Platinum, Winger, Tata Venture, Magic, Tata Magic iris. Also includes Jaguar Land