Indian Cement Industry Literature Review
CHAPTER 3
REVIEW OF LITERATURE
AND
RESEARCH DESIGN
Topic: Business Strategies for the Indian Cement Industry is from journal 2010 International Conference on Economics, Business and Management IPEDR vol.2 (2011) © (2011) IAC S IT Press, Manila, Philippines.
Author : Roshan Shankar, Wagisha Jha
In their research Business strategies or the Indian cement industry found that the Indian cement industries have major competition from the global cement players and also that globalization has changed the whole scenario of cement industry with emerging technological infrastructure making a way to explore the remotest of the places. They also suggested that the Indian cement companies should identify the threats from global players and
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The study was gone for examining variables affecting client administration quality in a precast solid assembling environment. Utilizing the exploratory element examination method, five variables; particularly, responsiveness, critical thinking, physical angles, administration staff and physical appearance were extricated as the key components that impact administration quality. Be that as it may, mean-scores for the five measurements demonstrated that administration quality at the maker who was utilized as a part of the study was unsuitable. The discoveries recommend that the center by the chose producer ought to move from offering to clients to serving them adequately (Parasuraman, 1998). Besides, there is a requirement for the precast solid producer to fulfill those clients who are supporting and disparaging the firm. These discoveries may likewise help the association in the improvement of its administration quality …show more content…
these attributes have great impact on purchasing behavior of customers. Ignorance of these factors can be a way to adversity for the company in maintaining head on competition with their competitors.
Topic: An Analysis of Factors Responsible in Making Retailer for Selection of a Cement Brand and Further Expectation from Cement Companies for Competitive Marketing of Cement
Author: Arijit Maity in his work in journal International Journal of Scientific and Research Publications, Volume 4, Issue 9, September 2014 performed a keen study on the aforementioned topic and found that quality of cement stands a major criteria in selection of cement and also when the suppliers are known. The study also suggests that the organizations should improve the quality of service provided to customers.
Topic: Impact of External Influencer Recommendation in Purchase Behaviour Process of selection of cement for construction
Author: Arijit
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