Coco Chanel once said, “Fashion is not something that exists in dresses only. Fashion is in the sky, the street; fashion has to do with ideas, the way we live, what is happening” (Levinson, 2013). Fashion is not just a style of clothing or appearance. It is a form of creativity, of self-expression and a way of living.
Fashion industry is a multibillion-dollar global enterprise dedicated to the trade of manufacturing and retail of clothes, shoes, bags and other textile products. By the 1970s the boundaries between the high fashion industry and the apparel industry for regular clothes blurred to give them and all the in-between companies an umbrella industry.
Indian Fashion Industry is unlike any other fashion industry. Being one of the oldest
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It is also about the fashion photography, pattern making, garment construction, accessory designing, make-up artists, modelling, fabric weaving, textile research and development, fashion journalism/editorial, and manufacturing to list a few. There’s a whole catalogue of roles in the industry that make it what it is.
The fashion industry is a mix of design, manufacturing, distribution, marketing, retailing, advertising, and promotion of all types of apparel and other products.
1.2 Market Overview
Indian economy, one of the fastest growing economies of the world, is witnessing major shifts in consumer preferences. Increasing disposable income, brand awareness and increasing tech-savvy millennial population are the driving factors of corporatized retail within the country. Indian apparel industry is the second largest contributor in the retail industry after food and grocery is seeing some major shifts. (IMAGES Business of Fashion, 2017)
1.2.1 Fashion Industry Statistics
According to FashionUnited Business Intelligence, domestic market size of the clothing and footwear industry in India is 68 billion dollars and the domestic market size of the textile industry in India is 108 billion dollars. Fashion-related industries in India provide employment to around 60 million people
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The urban market that mainly comprises of metro cities such as Delhi/ NCR, Mumbai, Bengaluru, Chennai, etc., are the biggest markets for apparel in India and contribute 23 per cent to the Indian apparel market. Considering the fact that almost 70 per cent of the population resides in villages, the major contribution of urban cities to the apparel market indicates the higher purchasing power of the people in urban cities, their frequency of purchases and tendency to purchase premium and quality products. The rural apparel market in India is still primarily catered by unbranded and unorganised local players. Need based clothing and price sensitivity among people of rural India does not make it a lucrative market for branded players. (IMAGES Business of Fashion,
“Fashion is part of the daily air and it changes all the time, with all the events. You can even see the approaching of a revolution in clothes. You can see and feel everything in clothes.” – Diana Vreeland (Quoted from -at: https://www.harpersbazaar.com/fashion/designers/a1576/50-famous-fashion-quotes) Throughout this essay I will be anaylsing the image above which captures a pivotal moment of women’s fashions.
The U.S. apparel market keeps changing, attempting to adapt to customer trends and new technology that will allow the consumers shopping experience to be more enjoyable. In the retail apparel industry there are so many retail brand stores available to shops. In addition to
With such information of what competitors are doing in India especially in the areas flagged for our investment expansion. The fact that India is in need of a departmental retail store will enable the nation stem from being just a market niche and transform into a mainstream city. Other continents have already received a number of American retailers and thus Nordstrom hitting on India would mean that it will penetrate the market to ensure that customers get something new and of value to satisfy their luxury needs (Nordstrom, 2016). Nordstrom is aiming to have almost 19 billion dollars in revenues while still ensuring sales remain constant throughout all retail stores and thus achieving such a goal would mean integration of both local and abroad investment
1950s American Fashion Grace Kelly, who was award-winning actress and Princess of Monaco said a very independent quote “Women’s natural role is to be the pillar of the family.” (Brainyquotes.com). In the 1950s popular women were considered fashion icons, one of these icons were Grace Kelly. She dressed elegantly with her full skirt dresses, fit and flare dresses, and the tea-length skirts. These fashion icons charmed everyone and had the chance to bring several trends into the world that are still very popular today.
The fabrics were imported from India and manufactured in the north of England which contributed to the expanding British textile trade. (White, M) However, the new fabrics were quickly available for the lower ranks of society and allowed ordinary men and women to copy their superiors. This led to what Lemire describes as democratization of fashion in Fashion’s Favourite. The influence of the new consumerist culture was therefore reflected in the new desire for fashion to appeal aesthetically as opposed to the mere usefulness of clothing.
As a young woman fashion has always appealed to me. Fashion is a form of expression through which individuals illustrate their different personalities. Inspiration for my sense of style is usually derived from Pinterest, magazines, Youtube, Instagram pages and fashion bloggers. Some of my favorite clothing brands include; Forever 21, Hollister, Free People, Nike, Reebok, Puma, American Eagle and American Apparel. Although each brand sells different styles of clothing, they all have one major similarity that is the primary reason for their success in sales and business.
The evolution of fashion industry should be in trend with the technology developments. Technology is the driver of transformation supported by government incentives. The options could be as below • Fabrics used should be new high-tech. Some examples could be nano-tech fabrics and programmable clothing, use of biodegradable non toxic spray-on clothing • Clothes for each could be designed using 3D body scanners which will allow people to “try on” clothes in virtual mirrors and interactive screens • Switching to a “low-carbon” economy based on renewable
1. Retail Business Environment The US apparel industry is large, mature, and highly fragmented. This industry has stretched the boundaries of its creativity and imagination in finding new ways to increase selling opportunities and achieve competitive edge globally. The global economic downturn has had a severe effect over the apparel industry, but the denim market has regained its pace relatively faster as compared to other apparel segments.
Introduction The name of the business is Fashion Clothing. It is an online and mail-order clothing business. The company’s strategy is to cater directly to the final consumer. To achieve this, the company is using a combination of aggressive marketing across a range of different media and also it has employed the use of an automated website that accepts online orders.
In order to explicitly analysis the clothing industry, emphasis must be laid on Textile
Firstly, the concept fashion and how this industry begun will be explained. If we take a look at history, fashion started as a symbol of luxury. Prior to the mid-nineteenth century, all clothing was handmade and costs expensively. During this time, the difference between apparel and fashion is prevalent and noticeable. The former is functional clothing and pertains to humanity’s basic needs, while the latter involves style and extravagance.
The globalization process has lead to shorten of this production cycle across the entire fashion industry to just two weeks. The “on-trend” clothes that were at one point of time only available to thin rich urban fashionistas are now available to a wider audience at a lesser and more affordable price. Death rate of fashion has increased as a result of the changes in the lifestyle and the society. The society has become more accessible and people are now looking for a change. And this change was marked by the introduction of “Fast Fashion”.
As quoted in Coco Chanel: a woman of her own (Axel Madsen, p124), ‘’ fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening. ’’ (Refer to appendix 1) Fashion is everywhere nowadays and is having more and more impact in our daily life. Fashion existed in different forms.
The fragmentation stage is also known as the infancy or the embryonic stage of the industry life cycle. This is where early adopters of new products, technology or processes are carving out a niche market and developing products and services in response to an identified need. We have to note that there is little to no competition unless similar companies have identified the same opportunity. Companies involved in this stage are typically active in sourcing investment capital to execute their business plans. Profits are not yet created because the industry is new to the market and revenue is usually reinvested in business expansion.
Heraclitus once stated “the only thing that is constant, is change.” , nothing exemplifies fashion more than this statement. As a person that is constantly demanding herself to grow and change, fashion is the one thing that can keep up with me. It is the only constant in my life that I have a stable relationship with, due to its shape shifting nature which resembles mine. A part of change for me was always aspiring to be bigger, better, and bolder; I apply all of those concepts when it comes to fashion and design.