Table no-02
Product Groups Brands and different products Competitors
Milk Products and Nutrition Nestle Everyday Dairy Whitener, Nestle Everyday Ghee, Nestle Everyday a+, Nestle Slim Milk and Dahi, Nestle ActiplusDahi, Nestle BhunaJeeraRaita, Nestle Real Fruit Yoghurts, Nestle Neslac, Nestle Milkmaid Creations and Nestle Milkmaid. Amul, Mother Dairy, Britannia,GlaxoSmithKline
Consumer Healthcare
Beverages Nescafe Classic, Nescafe Cappuccino, Nescafe Sunrise Premium, Nescafe Sunrise, Nescafe Gold, Nescafe Sunrise Strong, Nestea Iced Tea and HUL Bru, Tata Coffee
Prepared Dishes and Cooking Aids MAGGI Noodles, Veg Atta Noodles, Multi Graiz noodles, 2-Minute Noodle, Maggi Hungrooo, Maggi magic masala Noodles, Maggi Masala-ae-magic spice mix, Maggi
…show more content…
Opportunities in overseas markets
India is one of the largest producers of fruits, vegetables, poultry and livestock. Indian prices of food products are substantially lower than the world prices. However India accounts for around 1.5% of the world’s processed food exports. During FY09-13, India's exports of processed food and related products increased at a CAGR of 21.9 per cent to USD36.1 billion. During the FY13 the share of food processing exports in total exports from India stood at 12.0 per cent. This is attributed to more demand arising from emerging/developing economies as they experience strong growth and also, to greater exports to advanced economies. Fig- 14 Source: Ministry of Food Processing Industry, ARCANA Research
Indian food processing industry has various supply-side advantages which includes the following:
• Growth in food product exports from India owing to significant improvements in product and packaging quality and greater private sector participation
• The US and Vietnam are the top destinations for India’s exports of processed food and agriculture related products, followed by Iran, Saudi Arabia and other South East Asian and Middle East
Terms of Reference I am a HNC business student. I am writing this report as part of my course. This assessment covers outcome 4 of the Managing People and Organizations' class. Unit F84T 34 Procedure In order to construct this report, I read the case study and highlighted information that I thought was relevant to this report.
The meat packing industry handles the slaughtering, processing, packaging, and distribution of animals such as cattle, pigs, sheep and other livestock to the fast food industry. These industries hold significant value in the United States, employing more than half a million people. The meat industry holds the nations largest agricultural sector and sales of meat and exceeds over 100 billion dollars a year. The meat packing industry treats their employees with inhumane work conditions and unfair wages in the United States, most companies go to great extend to hide these truths.
India is a target for numerous firms to expand geographically. For example, Coca-Cola Company and its bottling partners are investing $5 billion in India between 2013 and 2020 because that country has 1.2 billion people who on average only consume 12 eight-ounce bottles of Coke a year compared with 240 in Brazil and 90 bottles globally. PepsiCo is also expanding aggressively into India (David & David, 2015, p 138). Some products or service may be very successful in one demographic, but may not be in another. This is why companies like Pepsi test their products in a small demographic first, before releasing the product to a much larger
The PESTLE analysis is used to analyse the external macro-economic environment of McDonald’s that presents its opportunities and threats in the short and long term. In the global fast food restaurants industry, McDonald’s focused particularly on the cultural factors that were pertinent to India, which influenced its standardisation and localisation practices to effectively deal with all the different factors and conditions in the Indian market. Political factors are external factors that affect the company and are beyond its control, such as the governmental policies in a foreign market. Several key political factors that affected McDonald’s include the India-U.S. free trade agreement and evolving public health policies. The improved trade agreement allowed increased imports from the US and was an opportunity for McDonald’s to tap on to better its global distribution and supply chains and make its food available to many parts of the country.
Firstly, by doing export process sales for that country will increase. Exporting process is a one way to expand business and increase company sales potential. It can help expand product or services that the company earn money form, otherwise the company stuck trying to make a money only in the local market. As example ‘The Tarik’, the Tarik one of the famous beverages in Malaysia but people from other country can get it at their own country. In this case we can see that globalization give an idea for local business to expands and sell the product to other country by doing export process and its became well known for a few country which Singapore, Indonesia, Europe and
Economic Factors • Food takeaway is a cyclical market, so the prosperity of this activity depends on which state of the economical cycle the country is. Actually, UK has already recovered from the 2007 crisis and its Real GDP s growing at a 0.5% rate. • Relatively high tax structure. Social Factors • The British society is characterized by a busy lifestyle and need a quick and convenient takeaway food service. • Population is more concerned on health issues and many of them follow newly updated healthy food trends.
I. The world consumes about 2.25 billion cups of it every day, it is also the world’s second most valuable traded commodity, and drinking it can improve blood flow. A. This valued commodity is coffee. B. Americans alone drink 54% of coffee every day. II.
The food industry is expected to grow rapidly in the future due to improving lifestyle and rapid urbanization (“Global Fast Food Market”, 2017). With this potential demand created, KHC can easily capitalize the growing foodservice industry and tailor their products to the specific demographic (Bhasin, 2018). Another strong resource KHC can utilize is focusing on nutritious products. As the foodservice industry continues to grow, KHC should further explore on expanding its product portfolio to include healthier options. Natural and organic brands, as well, as small labels buying from local farms, have become an essential part of the consumer lifestyle (Tarkan, 2015).
Business ethics also referred to as corporate ethics can be considered as either a form of applied ethics or professional ethics. Its purpose is to analyse ethical principles and also moral as well as the ethical problems that might arise in a business environment. Business ethic is applicable to all parts of business conduct and also takes into consideration the conduct of individuals and the business organizations as a whole. Business ethics can be divided into normative and descriptive discipline. For the purpose of this assignment, the Nestle Company has been chosen.
I chose the Sushi Sakura for my observation place on 27th April 2016. It is 17:00 when I arrive in the restaurant. The Sushi Sakura is a Japanese restaurant that features sushi, which is a typical Japanese food. This restaurant covers almost 2800 square foot and there is an open park just in front of the restaurant.
Amul has a farther reach compared to its competitors in rural market as it procures milk from 17,025 village milk cooperative societies. Threats: • Competition from other players Although Amul has a significant market share of about 80 %, there is a threat that international brands like Britannia, Nestle and regional brands like Nandini (Karnataka) can take a slice of its share. Also Nutralite table margarine which is the leader of “alternative butter” market could influence traditional butter customers to change their preference. • People getting more and more health conscious With the media getting more and more into Lifestyle segment, people are getting health conscious and have started believing that butter is one of the major cause of Diabetes and Obesity.
Vadilal faces competition from major players such as Amul, Havmor, Mother-Diary and Kwality Wall’s. It also faces competition from other local players in India. Competition is one such factor which is beyond the control of Vadilal. Due to the presence of so many competitors the ice-cream market in India is flooded with a variety of new products in various new flavours. Amul is a market leader in ice-cream space currently occupying 38% of market share.
In fact, some families had used Nestle products for a long period. In addition, Nestle has a vigorous relationship with retailers and occupied large amount of market share in some national economies especially in Europe and United States. This is to ensure the brands will continuously stable in the market competitive. Therefore, a strong research and development (R&D) of this company needed to commercial a new products and improve the existing products. WEAKNESSES
Department of Management Studies Marketing Assignment-1 on Nescafe Submitted by Arpit Gupta MS14A017 Table of contents Contents Table of contents 2 Introduction 3 BRAND 3 About product in WORLD 3 NESCAFE IN INDIA 3 The 4 P’s applied to Nescafe 4 Product 4 Promotion 4 Price 5 Place 5 SURVEY ANALYSIS 5 SEGMENTATION , TARGETING AND POSITION OF NESCAFE 6 Segmentation 6 Targeting 7 Positioning 7 COMPETITORS 8 PRODUCT LIFE CYCLE 8 SWOT ANALYSIS OF NESCAFE 10 BIBLOGRAPHY 10 INTRODUCTION BRAND Nestle is a Swiss based multinational food and beverage company Nestle was founded in the year 1867 by Henri Nestle (German Pharmacist) in Switzerland.
Competitor Analysis Marigold, is the market leader in fresh dairy and beverage market in Malaysia, however it is not entirely dominated by its own brand. There is existence of a few numbers of beverage and fresh dairy milk competitors. Dairies products are considered very low degree of differentiation with competitors. Therefore, customers are allowed to compare products’ quality and especially price, is the factor that customers considered the most between the competitors’ products. The intensity of competition in dairy industry is very tough (UK Essays, 2015).