Hubs For Indian Printing Industry

Hubs for Indian Printing Industry: There is a set of industry players which are growing systematically and regularly. These kinds of set-ups do not belong to any specific region of India but are scattered all over the country. The so-called clusters of printing Industry are present in: North: Amritsar, Delhi, Faridabad West: Ahmedabad, Bombay South: Bangalore, Coimbatore, Madras The publishing firms in the private sector are also quite large in number and these are scattered throughout the country. But majority of these are very small in operation and each one of these may not be producing more than a dozen titles in a year. These are also confined to producing titles in Indian regional languages and catering to the needs of the local markets.

Indian Print Media: The history of Indian print media started in 1780, with the publication of the Bengal Gazette from Calcutta. James Augustus Hickey is considered as the "father of Indian press" as he started the first Indian newspaper from Calcutta, the Calcutta General Advertise or the Bengal Gazette in January, 1780.In 1789, the first newspaper from Bombay, the Bombay Herald appeared, followed by the Bombay Courier next year (this newspaper was later amalgamated with the Times of India in 1861).The first newspaper in an Indian language was the Samachar Darpan in Bengali. On July 1, 1822 the first Gujarati newspaper the Bombay Samachar was published from Bombay, which is still extant. The first

Since then, the prominent Indian languages in which papers have grown over the years are Hindi, Marathi, Malayalam, Kannada, Tamil, Telugu, Urdu and Bengali.The Indian language papers have taken over the English press as per the latest NRS survey ofnewspapers. The main reason is the marketing strategy followed by the regional papers, beginning withEenadu, a Telugu daily started by Ramoji Rao. The second reason is the growing literacy rate. Increase inthe literacy rate has direct positive effect on the rise of circulation of the regional papers.The people are first educated in their mother tongue as per their state in which they live for e.g.students in Maharashtra are compulsory taught Marathi language and hence they are educated in theirstate language and the first thing a literate person does is read papers and gain knowledge and hence higher the literacy rate in a state the sales of the dominating regional paper in that state rises. The next reason is localization of news. Indian regional papers have several editions for a particular State for complete localization of news for the reader to connect with the paper. Malayala Manorama has about10 editions in Kerala itself and six others outside Kerala. Thus regional papers aim at providing localizednews for their readers. Even Advertisers saw the huge potential of the regional paper market, partly dueto their own research and more due to the efforts of the regional