Individual Reflection: Classroom Analysis

Individual Reflection: As the Art Director, I am accountable for studying the concept and visual ideas for the product. At first, I found it very difficult to come up with something ‘unique’ yet not too crazy or inapplicable due to the large amount of innovative products introduced before. Then, to seek inspiration, I decided to start out by observing the people around me, especially the students in my university who were yawning during lecture or sleeping on the couches outside the classrooms. That was when I began to think of a product that could boost students’ energy as I believed university life should not be full of exhaustion but fun and experience. Later, after discussing with my teammates, the idea of the energy drink eFresh was born

The first concept worth mentioning is color symbolism. After enrolling into this class, I have gained some basic knowledge about color such as it serves the purposes of giving spatial quality to the picture and creating a sense of aesthetics and harmony. However, what appeals me the most is its ability to symbolize ideas and express some certain kinds of emotions. I recall one activity we had in this class, which was about painting the colors we thought were matching the words written on the board that described moods and feelings. We got both right and wrong answers and learnt that different colors symbolized different meanings. As a result, the symbolism of color helped us choose the most suitable color scheme for our promotional materials. It contributed to the use of green and white as the theme colors of our advertisements, for they are symbols of life and freshness (‘The Visual Elements’

Through the class activity of sorting different pictures into suitable categories, we found out that geometric shapes were regular and predictable while biomorphic shapes were nature-inspired and organic. The last one, amorphous shapes were irregular and hard to define. When it came to applying the concept of shape and form, we crossed out the first type and focused on the biomorphic shapes and amorphous shapes as they could be created through incidental influence from nature (‘Shape, Form and Space’ 2014). Therefore, we took advantage of the amorphous shapes of water splash to express animation, freshness and unlimited energy. Additionally, the random characteristics of the water splash could be associated with creativity and freedom, which we were hoping our target market could find