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Indonesia Mobile Advertising Case Study

794 Words4 Pages

Mobile Advertising -Indonesia has a huge population that uses mobile phones in their daily life. Based on the current outburst of smart phones specially in Indonesia, it is recommended for VHR to use the mobile ads approach to attain their customers that is always on the go. -The recently launched marketplace called Indonesia Mobile Exchange (i-klan store) by PT Indosat would be the perfect choice for VHR Agency to link their brands on mobile ads. -This website operators may produce more focus on mobile ads by outlining on data such as the current site of the network’s subscribers. - It will help VHR Agency to better target their mobile ads to their subscribers by providing them with their preferred advertising material, display time, and easy …show more content…

One of the other reasons being that Globe Asia has the highest base of readers in the Indonesian market. Trade Show -Business Networking has never been easier. Joining a business expo would be the perfect opportunity for VHR agency to make connections and develop their business network with like-minded professionals. - International Franchise, License & Business Concept Expo & Conference (IFRA) is known as the most prestigious business exhibition in which happens at Jakarta Covention Centre, Indonesia. This is the perfect venue to gain valuable information to help grow VHR agency’s business. -At the IFRA, will find new business contacts, network with new vendors & build a long lasting business relationship. Linked In -Linked In has a huge database of potential candidates that employees and recruitment agencies are able to reach out to if the candidate fits their criteria. - VHR may utilize Talent Finder to communicate with all of their Linked In members by using the In Mail attributes, spot on expanded profiles, get an extra search filters and results, and also stumble on the right candidates who aren't actively searching for …show more content…

Low who is the founder and managing consultant of the company, and his extensive networks in Indonesia that he has formed during his previous business ventures in the country. Utilizing his experience and connections to source for new customers. This can be done by giving these potential customers a call and set up an appointment (Campbell, 2012). This is an important step because it gives the company a chance to socialize and also develop a relationship with their customer. By offering to meet with their customer face to face, they will be able to explain in details the perks and benefits of their services to their customers. With proven large portfolios in Malaysia, the company will be able to successfully utilize their experience in recruiting potential customers in Indonesia to raise awareness and establish the brand equity. 2. Social Media. The company should take advantage to promote the opening of their new branch in Jakarta by utilizing the social media tools that are available to them such as LinkedIn, Facebook and Twitter. It is an effective way to spread the word and receive a fast response to any posting or inquiries. The company must also ensure that all the information displayed on their social media profiles is displayed in an informative, brief and easy to understand. 3. Promoting at Exhibition and Trade

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