I think quantitative research transforms the data to formulate facts in the research. There are many methods used to collect the data like surveys and systematic observations. For example, for my studying of employee attitudes towards job satisfaction in Oman Medical Specialty Board, I will distribute online surveys for the staff to measure their satisfaction on the
That is to say, the questionnaire that was effectively utilized consists of both open and closed-ended feedbacks. Owing to the quantitative and qualitative nature of the data that was garnered, both techniques were relied upon in the analysis as postulated by Saunders, Lewis and Thornhill (2007). This strategy is opted for principally in the natural sciences and heavily reliant on information that can quantitatively be accounted for. Babbie (2010) opined that surveys, questionnaires, tests of personality, and standardized research instruments are undoubtedly hypothetical scenarios of apparatuses effectively utilized within the quantitative approach perspective. Conversely, Crotty (1998) posited that qualitative approach to research accentuates on systematic protocols and methods, where subjective parameters of the researcher are crafted into the fact findings and its concluding part.
There are two types of research approaches, which are inductive and deductive, the selection of which is reliant on the context and nature of the study. The two of the research approaches are discussed below: 3.1.1. Inductive Approach Inductive is the research approach that makes use of the studies that moves from the specific perspectives to the general perspectives due to which it is also known as bottom-up method. The aim of this method is to develop new theory about the subject with the support of considering the content that is provided in precedent studies. The inductive approach considers only precedent studies for gathering information on the research.
The classical survey research tradition geared to producing quantitative data. It is generally associated with interviews where the wording and order of questions are exactly the same for every respondent. In-depth interviewing is a qualitative research technique that involves conducting intensive individual interviews with a small number of respondents to explore their perspectives on a particular idea (Boyce & Neale 2006, p.3). For example, we might ask customers about their expectations related to new products or type of food like in the case of Dunkin ' Donuts. Personal interviews are one-on-one interviews typically conducted in high-traffic locations such as shopping malls.
QUALITATIVE RESEARCH Qualitative research is the method of choice when the research question requires an understanding of processes, events and relationships in the context of the social and cultural situation (Qualitative Field Research , n.d.) This document will explore the different techniques of qualitative research. 1.1 In-depth Interviews In-depth Interviews are a form of qualitative research that involves it’s with engaging two participants, the interview and interviewee in a conversation aimed at discovering an interviewee’s personal experience towards a phenomena. A researcher usually constructs a framework so as to probe and evoke answers from the interviewee so as to uncover a particular insight
Firstly, both quantitative and qualitative methods involve the use of observations to address research questions (Onwuegbuzie & Leech 2005; Krauss, 2005). Both methodologies desctibe their data, construct explanatory arguments from their data and speculate about their outcomes. Secondly according to McGregor and Murnane (2010), most researchers incorporate safeguards into their research in order to minimize confirmation bias and other sources of invalidity that have the potential to prevail in every research study. This is prevalent in both research methodologies. Additionally, both quantitative and qualitative researchers use techniques to verify their data.
It is used to gain an understanding of underlying reasons, opinions, and motivations. It provides insights into the problem or helps to develop ideas or hypotheses for potential quantitative research. Qualitative Research is also used to uncover trends in thought and opinions, and dive deeper into the problem. Qualitative data collection methods vary using unstructured or semi-structured techniques. Some common methods include focus groups (group discussions), individual interviews, and participation/observations.
Also, well-translated survey questions make it easier for participants to read and respond to the question which is one of the main goals of the interview (Bradburn, Sudman, & Wansink 2004). If participants find the research questions easy to read and follow, then they will be more at ease in the response they
METHODOLOGY Introduction A mixed method approach has been adopted for use in this study. The rationale for combining quantitative and qualitative approaches is to aid the generation of a broader understanding of the data collected (Creswell, 2009). While the main is quantitative (utilising experimental measures and conditions), certain quantitative tools required further support. Therefore, a number of participants were interviewed with the aim of eliciting further understanding. Mixed method approaches are commonly regarded as more robust that singular approaches, and can offset limitations associated with one approach or the other (Creswell, 2009:4).
The general purpose of this research is to examine the factors, consumers find helpful on online shopping, how online shopping satisfy their needs and how consumers do research for products online. Consumer behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. (Kuester, 2012) Furthermore, online shopping means finding online retailers who offer products which consumers cannot find easily neither in their area nor in their country. After finding the product they would like to buy, they can also compare it with others to be more satisfied with