Research Methods Are Often Used Across Various Studies For Logical Reasoning
Cooper & Schindler (2003) identified that two broad research methods are often used across various studies for logical reasoning. Two broad categories of research approaches are deductive approach and inductive approach. Research approach is usually selected by the researcher depending upon the nature of study and its specific requirements. In an inductive approach, the researcher first begins to collect relevant in accordance to the study under discussion. Once a substantial amount of data in the form of previously conducted similar studies, the researcher tries to understand the concepts and looks for patterns that could provide explanation to our identified research problem. In other words, an inductive approach starts with a set of observations …show more content…
Qualitative research is solely based on the descriptive analysis about any phenomena. However, the quantitative research studies about the facts and figures associated to those phenomena. Therefore, if quantitative analysis is to be used, it would have been focusing on the figures associated with the use of qualitative and quantitative research. Furthermore, quantitative research also comprise of the hypothesis testing, which is not being done in the qualitative study.
Qualitative research is the preference instead of quantitative because theories in qualitative research are formulated after data collection, instead of using preconceived concepts and theories to determine what data will be collected. A qualitative research method is an inquiry approach in which a researcher explores a central issue through secondary data.
7.6 SOURCE OF QUALITATIVE DATA:
7.6.1 LITERATURE
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Secondary data can be general and vague and may not really help companies with decision making.
2. The information and data may not be accurate. The source of the data must always be checked.
3. The data maybe old and out of date.
4. The sample used to generate the secondary data maybe small.
5. The company publishing the data may not be reputable.
7.6.2 SAMPLE SIZE AND TECHNIQUE:
In this study, Peterborough UK will be targeted, that is, the sample from the secondary research data will be linked to Peterborough, the data that consists of targeted population will be evaluated.
Two types of sampling techniques are widely adopted across various studies i.e. random sampling method. In random sampling method, each element of the population has the equal probability of getting selected for the study. However, in purposive sampling method, only certain elements of the population have the probability to get selected by the researcher to contribute in the study (Willis, 2007).Marshall and Rossman (2011) noted that purposive sampling in comparison to random sampling technique is more time and money
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