LOCATION AS A GROWTH STRATEGY. INDUSTRIAS BACHOCO CASE.
José G. Vargas-Hernández, M.B.A.; Ph.D.
Francisco J. Pinzón-López, L. E.
University Center for Economic and Managerial Sciences. University of Guadalajara
Periférico Norte 799 Edif. G.201-7, Núcleo Universitario Los Belenes.
Zapopan, Jalisco, 45100, México
Tel: +523337703340 ext. 25685 email@example.com,firstname.lastname@example.org,email@example.com Abstract
The aim of this paper is to analyze the strategies undertaken by Industrias Bachoco throughout its corporate development based on theories of vertical integration and location theory. The question is how it is achieved Industrias Bachoco leave behind their competitors and become one of the ten largest producers of chicken and egg of the world? A comprehensive framework to contextualize all the challenges of the reality faced by the company and the long-term vision it has on Mexican markets in the United States is used. It is concluded that the vertical integration of production and the location are the cornerstones to implement their business strategies.
Keywords: Acquisitions, chicken industry, location, nostalgia market, vertical integration.
JEL: L13, L22, L23
El objetivo de este trabajo es hacer un análisis de las estrategias llevadas…show more content… Are they factors that are derived from the industry or the resources and capabilities or games between the institutions? There is much to discuss. Therefore, the analysis proposed in this paper is to use a set of theories that they can go step by step explaining the case of Industrias Bachoco and reach an understanding of why it is one of the most important in the industry poultry in the world. What is the competitive advantage and what weapons has to fight in the Mexican market in the United States. Only then, it could be understood one of the whole national companies that now compete in foreign markets and raise a new research