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Industry Analysis: The Fast Food Industry (Mcdonalds)

1335 Words6 Pages

Industry analysis: The Fast Food Industry (McDonald’s)

NAICS 72221: Fast Food Restaurants. This industry is made up of establishments focused on the sale of prepared food and drinks for immediate consumption on or near the premises. Institutional and caterers and industrial organisations are also included in this business. Related Industries: Full-Service Restaurants
Grocery retailers
Grocery wholesalers
Packaged food manufacturing Sub industries include: Eating places Ice cream, soft drink and soda fountain stands, Coffee shop, Pizza delivery, Drive-in restaurant, Hamburger stand and Hot dog stand. (Barnes, C. (2014))
History
White Castle is seen as the the company that started fast food. They changed the public’s perception of hamburgers quality and gave the image of cleanliness through “White” in their name. The rise of cars also had a significant impact in the rise of the fast food industry. Many restaurants made use of drive-ins and short order cooks to capitalise on the increasing trend that American people had with eating in their car.
In 1948 Dick and Mac McDonald reopened their restaurant, McDonald’s Famous Hamburgers. They implemented the “Speedee Service System”, applying the principles of the production line manufacture to fast food, thus simplified operations. The McDonald brothers also used paper and plastic rather than dishes and glassware to increase efficiency. Ray Kroc advanced on the blue ocean that Dick and Mac McDonald created and in 1955

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