Industry Profile Of The Global Lingerie Industry

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Chapter 2 2.1 Industry Profile: Global Lingerie Industry: The lingerie industry is estimated to be worth over $30 billion globally. The market encompasses a range of lingerie and intimate clothing, with women’s inner wears at 65%, nightdresses at 35%. The main drivers of this industry are, evolving fashion trends and factors such as novelty and comfort. The serious challenges which industry is facing are the increasing trend of outsourcing production to less expensive countries. The market is characterized by intense competition and increasing demand. Aging populations in developed nations are slowing market growth. Growth potential, therefore, lays more in developing countries because of the increasing income levels, trends toward Western fashion, a larger young population and rising standards of living. Hence Lingerie consumers are desperate to make impulse buys, favoring factors other than necessity such as style. 2.2 Market Segments The lingerie market is expected to exceed $70 billion by 2015, reports Global Industry Analysts. Factors helping the market include increasing levels of disposable income, fabric innovation and new, more variable styles. Nightwear and innerwear fared the economic recession better than other market segments as they are more necessary than other segments. 2.3 Industry Leaders Key players in the global underwear industry include:  Calvin klein 

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