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Infinix Mobility Case Study

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HEADLINE: Chasing infinity BENJAMIN JIANG, the managing director and co-founder of Infinix Mobility believes that the company’s ability to anticipate consumer needs is behind their success. By Ruby Orimba Benjamin Jiang, the Managing Director of Infinix Mobility speaks about the success of the company as a mother would of a child hitting all the right development milestones. The company, which has been in Kenya for only two years, has witnessed phenomenal growth. For instance their Infinix hot note sold over 500,000 in a space of six months in Kenya. The Infinix Zero was last year the best selling online smartphone in Africa. The German statistics institute Gesellschaft für Konsumforschung last year released a survey showing that the Infinix …show more content…

However, we have a new interface that can be found on the Infinix Note 2 called XUI that updates itself after every two weeks. All Infinix users have access to Xclub, a platform provided on each phone in which they can interact, ask questions and make complaints concerning their gadgets if any. We have a team that constantly monitors the comments made by users. This helps us to know what the consumer wants and to also find out where we went wrong. XUI gives us the ability to make these changes on every gadget out that is already being …show more content…

Infinix will launch their next phone, the Infinix ZERO3-X552, tomorrow. The new phone is their best one yet with a 20.7 Mp camera that has a dual flash. The front camera is 5mp with a flash. The phone is IS 4G. Infinix Zero3 is said to have adaptations from Sony and a sound system relatable to the iphone 6- class quality HEADLINE: QUICK FIVE 1. Tell me about your educational background. I have a Bachelor of Arts, Hefei University of Technology 2. What is the first gadget you ever created? The Infinix ZERO 3. Why do Infinix gadgets sell first in the Nigerian industry before they get to Kenya? We launched HOT NOTE X551 in Kenya before Nigeria… So it is a random case. We will try to launch product at same time in all countries in the future. 4. What’s your favourite of all the mobile phones you have invented? Everyone…ok ZERO3 is my favourite. 5. What made you start-up Infinix Mobility We found the growing awareness of ecommerce and smartphone technology has created great demands for an Internet smart phone brand and no one is really focus on

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