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Post Test In Advertising Essay

890 Words4 Pages

Advertising
What is advertising?
Advertising refers to catching the audiences’ attention to the product and to stimulate sales from customers through media such as broadcast, newspaper, print, radio, etc.

Media
A bunch of ever changing interfaces that impacts the world around us
Media refers to the channels used by companies to communicate the message to their audiences in order to gain awareness. Media includes billboards, newspaper, radio, television, magazines, telephone, internet, etc.

Media: Internet as one of the most preferred media for advertising
In this digital era, youths are the ones who catch up with the current trends and happenings. With the rise of technology and gadgets available in the market, youths are active online for most of the time, hence, an increase of percentage of internet used in youths. Social media such as Facebook, Twitter, Instagram and YouTube are accessed by youths …show more content…

By using a combination of internet and television advertising, youths will be exposed to the company and brand more easily.

Effectiveness of an advertisement
Several methods are used in order to measure the outcome of the advertisement that it has on the audience. It is very important for companies to be able to measure the effectiveness that the advertisement has on the audience. In order to compare the effectiveness of an advertisement before and after it was launched, pre-test and post-test needs to be done.

There are two types of post-test refers to recall and recognition test. The difference between recall and recognition test is that recall refers to if the consumer is able to reproduce the advertisement in their minds; whereas recognition refers to if the consumer has the memory of seeing the advertisement

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