As a result, people from rural areas move to cities, which eventually leads to substantial increase in the city population. Activity There are six major industrial clusters in India. Two of them are mentioned in the chapter. Discuss and name the other four clusters. Social Factors Social and cultural factors also influence the population of a place.
Better understanding of consumer result in an efficient marketing strategies. The factors that influence consumer decision in fashion clothing can be mainly divided into three variables: Demographic, Psychographic and Socio-Cultural Influences. Consumer and Consumer decision A consumer is one who determine personal wants, buy products, and uses those products.
Contrary to this, the personality for a brand is perceived, created and influenced by contact consumers have on the brand direct or indirect. When people associated with the brand becomes the brand imagery, the personality traits of the individuals gets associated with the brand making it the brand personality hence it can defined as "the set of human characteristics associated with the typical user of a brand", the people involved in creating the brand imagery vary in profiles starting from the CEO of the company to the users of the brand. According to Kassarjian (1971), brand personality has enjoyed some popularity and application among advertising practitioners, academic interest in the construct remained limited because its usefulness.A change was observed after the general scale of measurement of brand personality using the 5 dimensions which was proposed by Aaker in 1997. In contrast to the product-specific attributes and features which is considered as the performance centric measurement for customers, brand personality is perceived to be self-expressive oriented (Keller, 1993). Researchers have also found that brand personality helps the consumers to express themselves better getting closer to their real or ideal self while using the brand.
7. Attitude and Behavior Consumer attitudes are may be an obstacle or an advantage while developing market strategy. A market savvy manager must know exactly how to distinguish the differences between beliefs, attitudes, and behaviours while the development of marketing strategies. • The value-expressive attitude: when a consumer accept an product or service with the intension of affecting their social identity • The ego-defensive attitude: is when a consumer feels that the particular product or service might hamper their self-image, this sort of attitude is very difficult to change • The knowledge based attitude: A knowledge based consumer is generally decide things practically they are rational in their thinking. So for a marketing personnel it may be easy to change consumer 's knowledge about the product.
Researches have identified may such hedonic goals occurring before and after consumption (Arnould and Price 1993; Celsi, Rose, and Leigh 1993; Holt 1995; Joy and Sherry 2003). These experiences are utilitarian product attributes. Apart from these, a consumer also experiences various specific brand-related stimuli, like design (Mandel and Johnson 2002), colour (Bellizzi and Hite 1992; Gorn et al. 1997; Meyers-Levy and Peracchio 1995), shapes (Veryzer and Hutchinson 1998) and slogans (Keller 1987).Such Brand related stimuli are referred to as Brand Experience. Brand Experience may be positive or negative, may occur spontaneously and short lived or deliberately and for a long time duration.
Introduction Bhutan is one of the smallest developing countries located on the Himalayan Mountain. The form of government in Bhutan is a democratic constitutional monarchy. It has not been long since the country instituted democracy in 2008. Bhutan has pleaded to remain a carbon neutral country for all times to come but the unprecedented urbanization in the country is a major threat to the ambitious pledge that it has made to the world. Urbanization is the process of movement of people from rural areas to urban areas resulting in the increase population in the urban areas.
The environment is entrancing here with different shades of Western Ghats. You will find orchards, forests, and wildlife all around. Mahabaleshwar stands at a notable height of 1372 meters, and offers a majestic panoramic view of mountain peaks and green woods. For Maharashtrians, it is the queen of all hill stations for the aura, peace and vista it offers. Aurangabad Around 327 km ahead of Mumbai is Aurangabad, which is yet again a major tourist attraction in itself.
Considering brands as humans, identities and characteristics can also be considered for them. Brand personality has an attractive concept in the marketing world. Aaker considers brand personality as the core and the closest variable in customers’ decision making in the time of shopping (Aziz et al, 2012). Aaker (1997) is the most famous researcher in the field of brands personality. He defined brand personality as a set of human features related to the brand.
Initially built as a replica of the burial site of Nazrat Ali in Iraq, this place lies on the banks of Gomti near Sikanderbagh. Shankar VimanMandapam Allahabad, Uttar Pradesh This Shankar VimanMandapam Temple is constructed to be 130 feet high and has four floors. The idols present are Kumaril Bhatt, JagatguruShankaracharya, Kamakshi Devi( there are fifty- oneShaktipeethas around here), YogsahastraSahastrayogaLinga( there are 108 Shiva Ling around there). Shri Krishna Janmabhumi Mathura, Uttar Pradesh The most important role that Mathura has in mythology is that it is believed that Lord Shri Krishna was born here. There is a temple built on the spot that Devaki gave birth to Lord Krishna with Vasudev nearby.