Influence Of Fast Food

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This is all about fast food, the value it incorporates, and the world it has made. Fast food has proven to be a revolutionary force in the lives of both Indian's and American's young people. What people eat or don't eat has always been determined by a complex interplay of social, economic, and technological forces. A nation's diet can be more revealing than its art or literature.(1) On any given day in the united states about one-quarter of the adult population visits a fast food restaurant while, according to the National Restaurant Association of India, half of the Indian population is eating out at least once in every three months and eight times in every month in bustling metros as compared to US (14 times), Brazil (11 times), Thailand…show more content…
There were nearly 22lakh hotel and restaurant establishments in India in 2002. The food service or restaurant industry was worth a whopping Rs. 43,000crores in 2010 and growing at a rate of 15-20 percent annually. The following years saw the establishment of many international fast food chains such as Domino's, Pizza Hut, KFC, etc. This growth of the restaurant industry coincided with the growth of the great Indian middle class, which was the byproduct of liberalization. Rapid urbanization, growing awareness of Western lifestyles, more women joining the workforce, work pressures and increase in income levels were some of the factors that contributed to the growth of the restaurant industry. Additionally the multinational fast food chains has created a stiff competitive scenario in terms of business with both national and international firms struggling for market share. Despite all these factors that contributed to the rise in this fast food chains in India and US there are few other factors that leads this industry to success. In America the McDonald's Corporation has become a powerful symbol of America's Service economy, which is responsible for 90percent of country's new…show more content…
The number of working-age adults in the country is rising at a fast pace. Latest paper titled “Emerging Opportunities in Rising Sector”, in the year 2013 which, it expect that Hospitality sectors are likely to grow at 20-25% Per annum and expected to create 16, 00,000 new jobs by 2013 in India (8). In the year 2010, McDonald’s has a dedicated supply chain in India and sources 99% of its products are from within the country. The company has strong backward integration right up to the farm level. The company employs 5,000 people and serves half a million customers a day via its 169 family restaurants. McDonald’s India employees number 12,000 approximately (9). According to a study done by analysts at Technopak, a management consulting firm in Gurgaon, the Indian market for chain restaurants was an estimated $2.5 billion in 2013 and is expected to grow to $8 billion in 2020, driven by the growth of what is known as quick-service, or fast food, restaurants (10). The country has 356 million people between the ages of 10 and 24, giving it the world's largest youth population, according to a United Nations report. With more young people entering the workforce daily, growth in the economy, a rising female work force, and increased mobility among consumers, the traditionally difficult Indian market has become hungry for a more diverse
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