Fast Food Indian Culture

This is all about fast food, the value it incorporates, and the world it has made. Fast food has proven to be a revolutionary force in the lives of both Indian's and American's young people. What people eat or don't eat has always been determined by a complex interplay of social, economic, and technological forces. A nation's diet can be more revealing than its art or literature.(1) On any given day in the united states about one-quarter of the adult population visits a fast food restaurant while, according to the National Restaurant Association of India, half of the Indian population is eating out at least once in every three months and eight times in every month in bustling metros as compared to US (14 times), Brazil (11 times), Thailand

Three-quarters of the money used to buy food in the United States was spent to prepare meals at home. Today, about half of the money used to spent at restaurants – mainly at fast restaurants (4). In India, the absolute variety of delightful preferences across the regions, hereditary has brought about different modules across the country when comes to eating out. Indians have never been very big on eating out. They have traditionally prided themselves for eating home-cooked meals prepared by maharajsor cooks in affluent families and women in middle and lower-class ones, so the restaurant culture took a while to find a place in the country(5). But all that is changing now. Still the Indian food completely differs from the food habits of the other parts of the world. Many of the traditional dishes have been adapted to suit the emerging fast food outlets by the national and international

There were nearly 22lakh hotel and restaurant establishments in India in 2002. The food service or restaurant industry was worth a whopping Rs. 43,000crores in 2010 and growing at a rate of 15-20 percent annually. The following years saw the establishment of many international fast food chains such as Domino's, Pizza Hut, KFC, etc. This growth of the restaurant industry coincided with the growth of the great Indian middle class, which was the byproduct of liberalization. Rapid urbanization, growing awareness of Western lifestyles, more women joining the workforce, work pressures and increase in income levels were some of the factors that contributed to the growth of the restaurant industry. Additionally the multinational fast food chains has created a stiff competitive scenario in terms of business with both national and international firms struggling for market share. Despite all these factors that contributed to the rise in this fast food chains in India and US there are few other factors that leads this industry to success. In America the McDonald's Corporation has become a powerful symbol of America's Service economy, which is responsible for 90percent of country's new