Since 2001, number of customer served in a day increased by 30 percent (Corporate.mcdonalds.com, 2016). MCD corporation revenues are divided into four segments, Europe, United State, APMEA continent (Asia Pacific, Middle East & Africa) and others such as Latin America and Canada and majority of MCD revenue (65 %) are from international. MCD strategy are more emphases on expanding its developed market and penetrating evolving markets. (Corporate.mcdonalds.com,
According to the National Restaurant Association, American sales of fast food totaled $163.5 billion in 2005.Total sales for McDonald's grew 5.6 percent in 2005, and the company now has 30,000 franchised stores in more than 120 countries. Fast food has always been associated with urban development; It has its roots in the Poppins and bread and wine stands of Ancient Rome and the ready-to-eat noodle stalls in East Asian cities. In the middle Ages urban expanses like London and Paris were brimming with vendors that sold cooked meats, pies, flans, pasties and the like. First fish and chips shop in 1860 came into existence. The first ever fast food restaurant is generally considered to be the White Castle restaurant in Wichita in
With Subway dealing in fast food as well and having approximately 45,000 stores in spread in over 100 countries it is the main competitor of McDonald’s. Both companies have franchised their business to expand rapidly. In terms of brand values in millions of dollars, McDonald’s had a global share of 97 723 in 2017 compared to 21 713 by Subway. McDonald’s Corporation heavily depend on Zero Hour Contract (ZHC), workers. According to The Guardian (2003), 90% of McDonald’s UK workforce was on zero hour contract.
0. Executive summary McDonald's is the world's largest chain of fast food restaurants, serving around 68 million customers daily in 119 countries across more than 36,000 outlets. Founded in the United States in 1940, A McDonald's restaurant is operated by a franchisee, an affiliate, or the corporation itself. It is the world's second largest private employer with 1.9 million employees, 1.5 million of whom work for franchises, recently the company expanded its menu to include salads, fish, wraps, smoothies, fruit, and seasoned fries. McDonald’s delivered strong performance and returns to shareholders in 2007.
Strengths Marks & Spencer has 1382 stores worldwide and with their wife expansion with their franchisers give them a strong competitive advantage among their competitors on the UK market (Rogers, 2012). M&S, currently operating in 59 countries across Europe, Asia and the Middle East owned retail joints and retail franchise operations or website is performing well in priority markets such as India, as their food business is growing in regions such as Hong Kong and Europe (Marks & Spencer, 2015). Food business has managed to sustain like-for-like growth every quarter in the last financial year, maintaining its margins and outperforming the market (Marks & Spencer, 2015). Hence a shift of focus on products strategy has benefited the company and it will be a new focus on providing customers with a superb experience (Marks & Spencer, 2015). Weakness New brands such as Autograph and Per Una has been introduced to establish as well as their own website but
It is recognized as the world most recongnized logos. Their weakness includes the competition with the competitors in the fast food section and a high level of employee turnover at the stores. The opportunities they have, for examples, It can research ways to include healthy products in their menus across the world.It can upscale some of its restaurants locations to attract more customers. GLOBALIZATION OF MCDONALD(NEGATIVE AND POSITIVE) As a largest fast food organization with more than 31 thousands restaurants which ownes by company and some of it operated as franchise and affiliates, McDonald expands their business to international market. The spread of American way of life had influenced McDonald to enter the international market.
Fast food has affected peoples diet, natural landscape, the economy, the workforce, and popular culture. The effects it has is not only subjected to those who eat it but it affects the nation as a whole. The fast-food industry has been developed through various changes in society. The world renown McDonald 's has become one of the most powerful establishments and symbols of America 's service economy. McDonalds 's makes up 90% of the country’s new jobs.
Introduction Burger King® firstly was, founded in 1954 in USA, it is the second largest fast food hamburger chain in the world. Everyday more than 11 million guests visit Burger King® around the globe, they are doing it because of high quality, delicious-tasting, and affordable foods of this restaurant (Burger King Corporation, 2017). The purpose of this essay is to cover the uses of management principles and bureaucracy with their effects in burger king organisation. Global Centralisation: is a process in which the concentrate of decision making is in a few hands and top management making the major decision for whole organisation (Robbins and Coulter,2016). All the decision and activities of the lower levels around the world, subjected to
As of 5th February 2015 Domino’s Pizza India operates 844 restaurants in India located in 29 States and Union Territories, covering 185 cities across the Country . According to India Retail Report 2009, Domino’s Pizza is the largest Pizza chain in India and the fastest growing multinational fast food chain between 2006-2007 and 2008-2009 in terms of number of stores. As per the Euromonitor data published in 2014, Domino’s Pizza is largest organized Pizza chain in India with ~70% market share. Another significant achievement for the company apart from its physical growth is the fact that the company has been constantly ranked in the best companies to work in its segment which is no mean feat given the competitive nature of the segment . For a company growing at such a fast speed and in a sector where it faces constant threat from its rivals it is important that the company uses its People as a means of a competitive advantage and to build a strong loyalty among its growing customer
Additionally, the number of fast food brands, branches, and companies are continuously increasing through time. In the Philippines, a survey conducted by the National Statistics Office showed that there were 2,535 fast food establishments existing nationwide during 2009. The number increased by more than a hundred percent during the following year, recorded by Euromonitor International, amounting to 5,411 stores (Bautista 2). The United States on the other hand, according to the data from NPD, is “home to more than 313,000 fast-food and fast-casual restaurants” (qtd. in Nichols).