Feminism In Advertising

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Since time immemorial, advertisement in its most basic form has been a tool for spreading culture and advancement in the society. Media representation of women has been a popular and consented area of research and an ongoing issue in public debate. With men being stereotyped as the ‘ultimate head’ of a family, of society, women are always classified as the weaker sex, the ultimate ‘homemaker’ of a family who is ought to be a good cook, look after the welfare of the family. Living in today’s 21st century, it is still disheartening to see women categorized as homemakers, 3 teachers, nurses and doctors which reflect an extension of household work.
With internet, feminism and advertisement has grown manifold hand in hand, making its mark on the
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Popular companies like 'Dove ' branding "Real" Social Change in their campaign for Real Beauty, and the likes of Snickers ad, where construction workers yell messages of empowerment to ladies walking past the street. The tagline "you 're not you when you 're hungry" campaign has brought varied responses in spite of their actual intention to empower…show more content…
The advertising agency is a tool very important in the eyes of the public. Feminists and others alike, have since long placed much of the blame on advertising on the image of female. In spite of all the advancements in technology and the media world, even super countries in some ways are still in a patriarchal society, This research is to analyze why women are portrayed in a certain way. The main aim is to see how feminist advertisements at the present scenario are contributing to social, cultural, political and educational empowerment. Findings would support feminist arguments towards liberating women, how feminism is advocating women’s rights in advertisements, whether it is empowering and giving women their due place in the society. Male and female are wired differently in major ways. And this research will explore portrayal of female characters in advertisements and how women are actually perceived by a normal human, a woman
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