UNIVERSITY STUDENTS BEHAVIOR TO BUY IMPORTED APPAREL CHAPTER 1 : INTRODUCTION 1.1 INTRODUCTION For this chapter, the researcher will research or discuss about the factor that influence the Universiti Malaysia Perlis student in Perlis to buy import apparel. After that, it will follow by the background of study, research objectives, research questions and research framework will be presented. Lastly, significance of study and organization the project paper will be submitted. In this modern world nowadays some students more prefer to buy imported apparel more than to buy local apparel. We can see imported apparel brand in Malaysia that are really famous among students are converse, Levi’s, Nike, and others brand imported.
Today‘s consumers are increasingly becoming brand conscious and are expecting for products with fashion, trendy and quality. Fast Retail Company UNIQLO has attract many customers in Malaysia
In the world we live in today, how you dress and look may be much more important than you can imagine because you’ll never get a second chance to make a great first impression. The way you look effects how others think about you, fashion plays great roll on individual’s appearance. Therefore, people will wish to look great and leave the best first impression on others in order to accomplish that they tend to acquire high quality outfits. The problem with the high quality clothes is that they are usually being sold by luxuries brands and not everyone can afford the price tag those brands determine. Exceptionally we may encounter with certain events that offers us the chance to get expensive clothes with affordable prices such as H&M and Balmain
However, they have very different strategies when it comes to marketing. Both organizations are present online but H&M offer more shopping options that Zara does. Hennes and Mauritz is more of a go-getter type of business, they use bold moves to create buzz therefore attract customers. Their offering of affordable and fashionable items to what is known as the Gen Y( young generations) that like the hype of being trendy, is what makes the firm so successful. Zara in the other hand also offers fashionable items but with a more subtle approach to marketing but very elegant route to attract customers.
The main target group comprises of youth and high-end vintage shoppers who continuously seek to find authentic clothing designs and change their personal style to be ‘different’. Another type of customer that the business caters for are university students who have small budgets and always need new clothing options for socials and events. In the current economic conditions and the low value of the South African Rand, the business also targets the average person who has less disposable income and the increasing demand of lower income groups that need cheaper and affordable options for clothing. Stellenbosch has a lot of foreign visitors who is always looking for unique items and they would also be
Positioning Possible opponents can be luxury brands and well- known ones, like Prada, Gucci, Hugo Boss, Armani etc. In textile market, there are several companies which produces high quality clothes for their customers. If we compare Calvin Klein and others, we will see that majority of young customers will choose Calvin Klein. Also, cause of parfum sector, Calvin Klein is racing with Tom Ford, Hugo Boss… etc. Social Media Channels Calvin Klein: Targets young people on social media.
Rapid growth for fashion consciousness has been observed among males and females. Thus, the demand for better and good quality products has increased and if in case they don’t get the desired apparels the will shift to other brand which satisfy their needs. In India the major share of firm marketing branded apparels goes to the foreign companies. This study is an attempt to analyze the purchase behavior of women and men towards branded garments and to study the effect of promotional activities on their purchasing. According to the American Marketing Association (AMA), a brand is a name, symbol, design, or a combination of them, for the purpose of giving an identity to the seller’s product or service and to differentiate it from their competitors.
There is a good growth for market for retail sporting goods industry in Asia and Rest of World over the forecast period. The sporting goods industry comprises of manufacturing and retailing of sporting goods, like camping equipment, athletic uniforms, speciality sports footwear, apparel and accessories. The global retail sporting goods industry is highly fragmented. A combination of factors like consumer spending and demographics significantly impact market dynamics. Literature Review Krishna (2012) focused on attitudes and behaviour on the concept of the youth’s buying behaviour towards branded sports shoes, different consumers have got different decision making process.
UNIVERSITY STUDENTS BEHAVIOR TO BUY IMPORTED APPAREL CHAPTER 1 : INTRODUCTION 1.1 INTRODUCTION For this chapter, the researcher will research or discuss about the factor that influence the Universiti Malaysia Perlis student in Perlis to buy import apparel. After that, it will follow by the background of study, research objectives, research questions and research framework will be presented. Lastly, significance of study and organization the project paper will be submitted. In this modern world nowadays some students more prefer to buy imported apparel more than to buy local apparel. We can see imported apparel brand in Malaysia that are really famous among students are converse, Levi’s, Nike, and others brand imported.
Fabindia consumers had more options like Kilol, Anokhi, Cottons, Lifestyle and Shopper’s Stop, who also started selling ethnic wears. There was also an equivalent competition from India’s e-tail revolution, which had seen the rapid expansion of e-commerce retailers offering substantial discounts.