UNIVERSITY STUDENTS BEHAVIOR TO BUY IMPORTED APPAREL
CHAPTER 1 : INTRODUCTION
1.1 INTRODUCTION
For this chapter, the researcher will research or discuss about the factor that influence the Universiti Malaysia Perlis student in Perlis to buy import apparel. After that, it will follow by the background of study, research objectives, research questions and research framework will be presented. Lastly, significance of study and organization the project paper will be submitted.
In this modern world nowadays some students more prefer to buy imported apparel more than to buy local apparel. We can see imported apparel brand in Malaysia that are really famous among students are converse, Levi’s, Nike, and others brand imported.
Lifestyle of university
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So that, researcher will understand more about customer behavior and will related to independent variables that include marketing mix 3P’s; price, product and promotion.
Nowadays, imported apparel is the common to Malaysian people to wear it even the price high. Definitions of apparel are anything to wear or protect our body or others definition is cloths and the functions of apparel are to improve the comfort of wearer by protecting wearer from several elements. After that, the types of apparels also important such as formal cloths, informal cloths, smart casuals, sport wear, leisure wear and evening
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So, the main reason why this particular topic was chosen is due to the increasing rate on the consumption of imported apparel.
The basic aim of this study was to get more knowledge about the imported apparel which is nowadays imported apparel became popular in students. In addition, students form perception of imported apparel, which often differ from students to other students. The main reason why this particular topic was chosen is due to know the why students buy imported apparel.
Fashion trends and culture among students are affected by imported apparel market. Because of that, students nowadays up to date are increasingly observed among the young but stylish trends of imported apparel are increasingly hard to follow. Indeed, stylish trend always change really fast time to time. Adopting fashion trend to some extent is necessary. However, blindly following the latest fashion may lead to a waste of money, time and
The world around us is constantly changing. The ideas of new and improved up-to-date items cause us to want and change the way we are. Advertising has sky rocketed in the last decade and is on a steady incline. Advertising is not all for looks. The way our minds process the advertisements are different than the way they were in the 1800 's. The value of an image has also changed and giving in to the norm has taken its toll on the world.
3.3 SWOT Analysis Growth opportunities may exists for American Apparel from the overall increased demand in plus size clothing. This is being driven by a range of social, economic, politics, technological and other factors, which has seen a long-term trend emerge for greater problem obesity throughout the developed world, especially in Western Europe and American. 3.4 Assumption Key assumption is linked to the influences of the internal and external upon market and company behaviour in the future and include following: Economic stability in the UK plus size market Massive online sales Sustained growth of the plus size market through continued drive from social problem which is the obesity problem. Competition with lots competitors
Although United State tends to disadvantage from importing more manufactured items from other nations, United State is still having a great advantage when it comes to saving money. For instance, when manufactured products are made in the country, the factory owners have to pay the unskilled workers a sufficient hourly pay, and the business owners have to also worry about electric, water, and other necessary bills. However, when the products are made in other nations, the United State do not have to worry about bills and spending so much time and money on making the manufactured products since they are able to get their products cheaper when it made out of the country. On the other hand, even though the United State could still be getting
Fundamentals of Fashion And Their Reflection In “The Next Black” Aaliya Gujral Unquestionably clothes are a prominent part of our lives. They help us express who we are and often represent our sex, occupation, age and social standing. Clothing has been used by humans for thousands of years, and comes in a variety of forms. It has evolved throughout the course of history to include more fabrics, patterns, styles and designs.
In the article accepting or rejecting innovation, the author mentioned that some of the people will pay double price for the designer jeans. Although the jeans without designer have the same quality as the designer one and people will only need to pay half of the price compared to the designer jeans. As a result, many people will still choose to pay double price for the designer jeans. However, the people who bought the designer jeans are only because of social value. They might want to show off in front of other people.
Also, they will go to the Lululemon stores to purchase the products. After the customer buys their products, customers always compare Lululemon’s clothes with other brand clothes. Then, consumers will give some feedback to the Lululemon Athletica. Moreover, Lululemon customers are young, so they will be influenced by their friends and family members. However, they are most with higher education; therefore, they will have their own ideas and attitudes to
Peugeot is one of the most well-known French automobile manufacturer companies, founded in 1810 by Armand Peugeot. With many successful sales worldwide, approximately 2.973.000 vehicle sales during 2015 and remarkable rewards, Peugeot can be considered as one of the leading companies in the European and global automotive industry. As noted in the ‘’New Cars Industry Profile: France’’, the companies’ revenue for 2016 was $72.563 million (p.24). All companies, regardless of the industry they belong to; in order to thrive they have to successfully conduct customer segmentation. In other words, they need to divide their potential customers into groups that share common characteristics, needs, etc.
This was the medium constant development of high quality apparel, with attributes of customers’ feedback, to refine the clothing standard. 4.1.2 Product
In order to explicitly analysis the clothing industry, emphasis must be laid on Textile
Bangladesh Sweatshops Introduction: People from low economic background are willing to accept poor working conditions, low wages and risks as any income is welcome to those who face poverty. Such is the case in Bangladesh where more than 5000 factories supply products to countries in Europe and America. Manufacturing of garments makes up the bulk of exports hence it is a vital part of the economic development of Bangladesh. Sweating for a T-Shirt Video: (A video by Global Exchange)-Followers of fashion are rarely aware of the conditions in which manufacturing is done.
However, people’s preferences over things are constantly changing. This is why no one can ever tell how long will
Fashion never remains the same and with the advancements in technology fashion has become even more wavering. Fashion is highly influenced from the social, technological and economical changes. A series of events that replace current societal patterns with the
The exceptionally notoriety of the word 'globalization’ signals a require for caution. The word was barely utilized some time recently the late 1980s, indeed in scholarly circles, but nowadays you can barely open a daily paper without experiencing the term. It might effortlessly show up to is an elegant name utilized to assign wonders around which one has as it were the vaguest thoughts. However to dispose of the concept of globalization, and the huge consideration agreed the marvels it envelops, on such grounds, would be silly. There is a genuine require for a common, non-specific term to portray the complex, multi sided ways in which the world is inter-connected, and progressively so.
Fashion is my method of self-expression. The clothes we choose to wear gives us control over how others perceive us and affects how we feel about ourselves. From wearing black at the Golden Globes in support of the Time’s Up movement to the traditional Chinese Qi Pao, clothes can show solidarity without words or act as a way for us to connect to our cultural heritage. This is why fashion is important to me, because it allows me to tell a story about who I am and who I aspire to be. I have chosen to further my Management studies at the London College of Fashion because the MA Fashion Design Management covers themes essential for managing a successful fashion brand, which has always been a dream of mine.
Generally in university without the dress code of wearing school uniform. The fashionable and rich students will wear the most fashion and modern clothing because they have to social with the others rich students in the higher social circle. Example like if got a party is inside the university and it's for the higher social circle, And at that day if got someone wearing some not suitable clothing to the party, they will be eliminated from the higher social circle.