Influence Of Import Apparel

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UNIVERSITY STUDENTS BEHAVIOR TO BUY IMPORTED APPAREL
CHAPTER 1 : INTRODUCTION
1.1 INTRODUCTION
For this chapter, the researcher will research or discuss about the factor that influence the Universiti Malaysia Perlis student in Perlis to buy import apparel. After that, it will follow by the background of study, research objectives, research questions and research framework will be presented. Lastly, significance of study and organization the project paper will be submitted.
In this modern world nowadays some students more prefer to buy imported apparel more than to buy local apparel. We can see imported apparel brand in Malaysia that are really famous among students are converse, Levi’s, Nike, and others brand imported.
Lifestyle of university
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So that, researcher will understand more about customer behavior and will related to independent variables that include marketing mix 3P’s; price, product and promotion.
Nowadays, imported apparel is the common to Malaysian people to wear it even the price high. Definitions of apparel are anything to wear or protect our body or others definition is cloths and the functions of apparel are to improve the comfort of wearer by protecting wearer from several elements. After that, the types of apparels also important such as formal cloths, informal cloths, smart casuals, sport wear, leisure wear and evening
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So, the main reason why this particular topic was chosen is due to the increasing rate on the consumption of imported apparel.
The basic aim of this study was to get more knowledge about the imported apparel which is nowadays imported apparel became popular in students. In addition, students form perception of imported apparel, which often differ from students to other students. The main reason why this particular topic was chosen is due to know the why students buy imported apparel.
Fashion trends and culture among students are affected by imported apparel market. Because of that, students nowadays up to date are increasingly observed among the young but stylish trends of imported apparel are increasingly hard to follow. Indeed, stylish trend always change really fast time to time. Adopting fashion trend to some extent is necessary. However, blindly following the latest fashion may lead to a waste of money, time and

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