The mass media has had a greater influence on modern culture than either education or history Technology has played an important role in people life nowadays and this leads to the modern culture in the present. Many countries are trying to develop an innovation in many ways in order to make it more convenience for their people. Mass media is one of many factors that has a greater affect to modern culture as we live in a society which depends on information thus, communication can leads to our activities also affects our attitudes and beliefs, as well as our perspective on social life. Nevertheless, education and history have an influence on modern culture as well; while students study in school some teachers use the Internet or other media to stimulate their
Mass media is a combination of technological advances with the intended purpose of communicating to vast audiences. The influence of mass media is everywhere covering society’s everyday life. However one effect that can be attributed to media is how it affects our ways of perception and thinking (McLuhan, 1964; McQuail, 2010). George Gerbner (1976) states that modern mass media’s capability can form new ways to rapidly, constantly and pervasively unify thoughts and actions. Mediums of mass media covers a wide variety like newspapers, television, books, films, fashion trends even politics.
Mass media affect our daily life more than any other cultural institution. They are our main sources of news and entertainment. The mass media can affect our purchase decision, voting behavior, academic achievement and so on. (Cengage Learning 2013), Because of this all encompassing impact of mass media, politicians, businessmen and government agencies depend on media to influence people. During election time, we witness politicians spending millions of rupees for political campaign through mass media.
Now with the emergence of new technology and education there developed a large number of audience for arts, Music, dramas and literature now reached everywhere. So the term mass media and mass art is used. Large number of people is not capable enough to understand what they read. “There has developed in short a marked gap between literacy and comprehension. People read more but understand less” (P. 467) Propaganda for social
The mass media is the source of all information sought community and is one form of communication today. Communication is defined as a reformulation of an idea not only the information society just to pass information from the source to the public or society, but by using a manual with the symbol, slogan, or the main theme as well. The mass media as a communication tool has an influence on political, relating to political communication. Political communication itself is a form of communication that governs the activities of actions and attitudes humans in situations of conflict which is based on the consequences (Jalaluddin Rachmat, 1989: 5). In political communication, mass media have a position and role as a transmitter which is a wide variety of political messages other parties outside itself, as well as the sender of political message created (constructed) by the reporters to audience.
INFLUENCE OF MEDIA ON THE TYPES OF COMMUNICATION Mass media is basically communication—either written, broadcast, or spoken—that reaches a huge audience. This includes television, radio, advertising, movies, the Internet, newspapers, magazines, and so on. Mass media is a powerful source in modern culture. Communities are bombarded frequently with messages from a collection of sources such as TV, billboards, and magazines, to name a few. These messages promote not only products, but moods, attitudes.
In “The Culture Industry: Enlightenment as Mass Deception, ” authors Max Horkheimer and Theodor W. Adorno use media as an example to argue that mass culture is no longer determined by the majority of a population, and that the characteristics of a mass culture is actually determined by those “produce” culture. In their essay, the authors express that culture has turned into an industry, in which the only motivation to circulate the products of culture within a population is to make money. Mass culture is a uniform set of intellectual and artistic values and practices within a community, whose characteristics should be determined by the “mass”, or population. However, the traits of a mass culture is instead set by capitalists who want to create a culture industry that manufactures products of culture that appear to be diverse, but are really based on a uniform structure. The culture industry puts forth many different products, and it appears as if consumers have many options of how they can engage with the mass culture.
INTRODUCTION The following report can investigate the role of the mass media in politics and to seek out however mass media result the society. The modern media play a central role not solely at intervals the political processes of each sort, starting from coverage of major political events and establishments to effects on campaigns and elections however conjointly in any individual's life, providing several necessary data services additionally as giving prospects for self-enlightenment and diversion. We tend to board a society that depends on data and communication to stay United States of America moving the correct direction and do our daily activities like work, diversion, health care, education, personal relationships, traveling and the rest that we've to try to. The media have a significant role as folks have come back to treat TV, radio, and newspapers because the basis on that to assume and act within the world. Therefore media have a high potential power to influence peoples’ perspective, opinion and behaviour around several sensitive problems.
Mass media is any means of technology which is used for the intended communication with a large-scale audience. It is seen as the principal means of communication used to touch the vast majority of the general public. Media has many forms, the most common of which are newspapers, magazines, radio, television, and the Internet. The general public normally relies on the media to deliver information on the topic of political issues, social issues, entertainment, and news on modern art, music, and literature. Media came into existence in 15th century with the introduction of the world’s first newspaper namely “Relation aller Fürnemmen und gedenckwürdigen Historien,” a German newspaper which name translates to “Account of all distinguished and commemorable news,” and since then media has developed significantly.
Hence, the mass media facilitates more efficient policy communication from the top-down, and making governing a country easier. However, the policies the government communicates to its people via the mass media are often in bite-sized form and not