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Media Influence

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An Exploratory Study on Media Influence and Its Effect: An Analysis on the Media Influence and Its Effects on Bersih 4.0 Movement in Malaysia
Abstract
This study aims to determine the development of mass media and their effort paying in influencing on the public opinion. This article will also bring across to discuss on how the media playing around the society to bring effect on the social and cultural changes on the public opinion and their behavior specifically on the politics site to fight for democratic society. People will shape their opinion which get from the media information and it would bring people connected with each and another where they will develop shared similar interest through the content in the social media. An issue on …show more content…

The purpose of conducting this NGO was to claim for a fair and clean election. The first attempt in the Bersih movement was in year 2007 for the general election in the year 2008. Through the election period, the majority who support for the assembly was taking place by Malay to show for the dissatisfaction. In result, government had encountered loss in the election whereby they failed to get two-third the majority in parliament seats (Gerhard, 2015).
After the election period, people started to pay their interest in supporting on the fighting. In year 2011, a Walk for Democracy was conducted for the Sarawak state of election in April 2011. Throughout the year, it can clearly show that the power of media in bringing the changes on the society where they started to use social media like open up a facebook page in influence on the public perception towards organization. The total amount of the public who join in the assembly had gone through an increase as compare with the previous assembly. For the assembly this time, it had gather the Malaysian in total 32 different location to join in the (Simon, …show more content…

It can be show in this Bersih movement when the this gathering even get support from the former prime minister in Malaysia, Mahathir Mohamad when he turn up himself in the visit of gathering in Bersih 4.0 (Gerhard, 2015).
As media also act as a platform and a space in providing public to discuss fairly in terms of their own opinion towards the social issue, thus from the Bersih issue, it could be seen clearly that the official facebook page and also twitter page were fully open in access to everyone as each of them may post their photo of the gathering and have a free discuss on every post (Simon, 2011). In getting a democratic society, media always play a role as watchdog among the government where it helps to make sure in controlling over the authority in political power will be voided, in another hand, media helps public to oversee the every single work of the politician. It can be showed in the news that being covered in different newspaper company as most of the newspaper companies were restricted by government in posting out certain news while for the online medium, it could always help in the very details coverage of one issue (Simon,

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