In this theory, opinion leaders are those constantly exposed to various or specific media content and proceed to interpret it based on their own understanding. The information will be filtered by the opinion leaders and then communicate and reach towards the audiences via the media. This theory deals with the opinion leader and also opinion follower. Opinion leader generally have some form of publicity or followers in which they are able to permeate those opinion through general public who become “opinion followers”. Certain people will have a large influence on how people gain opinions about specific media texts.
Have you ever felt pressured by someone or something to change the way you look. The media's modern method of advertising is harming people's self image. Many serious issues have been caused due to their inefficient methods of advertising. Young boys and girls are mostly suffering from this misconduct. Teens will do harmful thing to their bodies in order to live up to expectations.
Skewed advertisements from beauty and fashion industries have resulted in people in society to be negatively affected. Ads from famous fashion and beauty companies have flooded and streets and the screens globally. Normally, men and women of all shapes and sizes should be able to a part of the fashion industry, yet, that is not the case. Women noticed that “while the average size of women is from 8-14, the fashion industry is classifying that span as plus size” (Gauthreaux). Companies persuade women that their size is not normal when it actually is.
The general population suffers from trying to impress other people and themselves with body image. They are obsessed with how they look, who wouldn’t want a flatter stomach? Men and women worry, that their thighs are too flabby, their breast/chest are too small, their arms are too scrawny, their face is too chubby, their body build is too small, any body part can become the focus of this obsession. Most of these insecurities are prodigies of media: television, magazines, dolls, action figures and so forth. Which is terrible, men and women in general are degraded for their amoral and asinine to the
Therefore, unlike the case for body dissatisfaction in females, this effect is not greater in males already dissatisfied with their muscularity (Cash and Smolak 103-104). The effect of the media on gender is also repeated by Levine and Harrison that the effect weighed more heavily on females than males (505). However, the media is still capable of inciting body dissatisfaction in adolescent boys and men when it comes to the lean and muscular body ideal. Therefore, how both genders are influenced by the mass media in terms of perception of their body image, is shown to be more prevalent in females. In the area of ethnicity, Levine and Harrison stated that when it comes to the influence of media exposure, White, Anglo and European-American individuals are much more strongly affected as compared to African Americans (505).
Most women’s magazine showed 10 times as many as diet food and products as compared to men. In general, research has shown while the promotion of diet food and products increases, the female body ideal sizes from mass media decreases. The media doesn't just adore the thin ideal, they also highlight its importance and significance of the general appearances. The media culture discourages women by holding them as a prisoner to an unachievable beauty standard (Spettigue & Henderson, 2004). Moreover, the media representation of women and men in the US is very “restrictive” and is a possible factor in rising desire to be thin in women.
PURPOSE The audience will be able to understand the correlation between media exposure and internalisation of thin-ideals that lead to body image issues. INTRODUCTION Did you know that, in the United States, a staggering 94% of television female characters are thinner than the average American woman? (Gonzalez-Lavin & Smolak, 2002). The portrayal of thin and beautiful women leads to social comparison and internalisation thin-ideals that, in turn, beget body dissatisfaction among women, primarily in their adolescence. This occurs from the media’s pervasive association of thinness to happiness, desirability and success in life (Tiggeman, 2002).
Johnson (2009) reports that we are exposed to 5,000 ads or more in one day, even though we can’t remember them all. This might seems as some astronomical number, but it holds truth the kind of consumer economy we have these days. Most of the ads focusing on women could be depicting messages related to health, exercise and beauty would apparently be favourable to women in terms of appropriate policies to take better care of oneself. Nevertheless, these messages can also impart a damaging message to women that women must look in a specific way, similar to the depicted “thin ideal” women which doesn’t portray the average body type of an average
In general, men can be more influenced by sport content which shows the picture of the attractive and successful muscular men (Benowitz-Fredericks, Garcia, Massey, Vasagar, & Borzekowski, 2012) whereas girls can be more influenced by the thin-ideal (Calado, Lameiras, Sepulveda, Rodríguez, & Carrera, 2010). Specifically during the time of adolescence, males and females are most vulnerable to media exposure because their body start changing. The girls’ body get curvier and therefore doesn’t fit in the ideal of a thin body shape. In contrast the boys’ body get first slimmer and taller and thus looks more like the ideal presented by the media. After the first change, boys might also get dissatisfied with their body because hypermuscularity is not achieved.
Media keeps on increasing more control each day (Jennifer A. Irving, 8). Michelle Leigh Grose states that it is very hard to turn on a TV set or open a magazine and not be with pictures of the perfect magnificence type. Beauty is one of the most prominent subjects on network shows, in ladies' magazines and in publicizing. Research in this field recommends that the number of advertisements seen every day differs from 400 to 600 to more than 3,000 every day (3). Nancy Mitchell explains in her book that there is a study by Martin and Gentry (1997) contended that the beauty ideal depicted in promoting targets young people, finding that immature young ladies contrast themselves and models, which tends to unfavorably influence their self-recognition and self-regard.