Mass media is a combination of technological advances with the intended purpose of communicating to vast audiences. The influence of mass media is everywhere covering society’s everyday life. However one effect that can be attributed to media is how it affects our ways of perception and thinking (McLuhan, 1964; McQuail, 2010). George Gerbner (1976) states that modern mass media’s capability can form new ways to rapidly, constantly and pervasively unify thoughts and actions. Mediums of mass media covers a wide variety like newspapers, television, books, films, fashion trends even politics.
In all its shades, media, though reflecting various aspects of the life of a society, also contributes towards shaping it. It has influence over common lives and by setting standards and ideals it can become instrumental in bringing about progressive change. It is a gruesome reality that in modern times, the media, while literally “bringing light into people’s lives”, also has in store for them dismal clouds of disadvantages. It is true that while media can create better conditions for women in the world that we live in, it often tends to culminate in the exact opposite by painting disadvantageous pictures of women, thereby reinforcing gender stereotypes. Media as a tool of powerful influence can contribute in fighting the battle against indecent
Media Influences on American Culture By Jacquetta Brown October 4, 2015 Allyson Wells In some ways yes I think information media does have a social responsibility. Reason being is most people rely on these sources whether it’s crime, politics, news or anything else. This is the sign of the times with technology growing it’s allowing us to do things that we didn’t do 20 years ago. If these sites are going to produce this information it has to be accurate. If the information is not accurate then problems will occur which could lead to other problems like the people they are reporting about could sue them or they would have to retract the information that they provided.
In our era, the mass media occupy a crucial position in our society and influence our daily life. Mass media enable journalists from every part of the world to gather and spread information about conflicts and peace at fast speed. With journalists, photographers, reporters and writers from across the world documenting every kind of situation, conflict and process, it is normal to wonder to what level the mass media influence our habits and activities, especially when in regards to conflict situations and social movements. In this paper we are going to explore the influence of media in the realm of social political conflicts, and their role in causing and escalating them. We will explore some theories in regards to the effects of media on audience and socio political conflicts, in order to illustrate its crucial effect on them.
INFLUENCE OF MEDIA ON THE TYPES OF COMMUNICATION Mass media is basically communication—either written, broadcast, or spoken—that reaches a huge audience. This includes television, radio, advertising, movies, the Internet, newspapers, magazines, and so on. Mass media is a powerful source in modern culture. Communities are bombarded frequently with messages from a collection of sources such as TV, billboards, and magazines, to name a few. These messages promote not only products, but moods, attitudes.
The types of the contents showed by the media affect the mass by a lot, especially since technology today is at the tips of our fingers. Controlled by certain few organizations, with certain types of message, it can manipulate people’s attitude and opinion (MB Oliver, S Ramasubramanian, Jinhee Kim, 2007). “The people will believe, what the media tells them they believe.” – George Orwell, an English novelist has never been any truer with this topic. The dangers of the media are portraying the stereotype group of races with specific type of jobs or roles in the movie, which can largely affect how we as a viewer think. This in return damages character by causing low self-esteem, low expectations, low motivation, self-doubt, etc.
The Role and Influence of Mass Media in the Changing World Mass media is an important subject in information dissemination to the different institutions. It is often known to the public as the watchdog of the society and some also considered it as the scapegoat of the problems in the society. We live in an industrial age wherein technologies create certain connections to people across the world. Through the devices such as television, radio, and the computer, information age was made possible. It is everywhere in our changing world towards industrialization and there are more issues added regarding its influence to the society and to the individuals within the society.
Impacts of media to the society 1) Existence of employment in the media industry Behind the curtains of media there is: People. These people work behind the scenes and are involved in achieving the final product through various forms of media channels. There are designers, journalists, editors, copywriters, and distributors; just to name a few. Journalists are one of the many cogs in a gear; the gear being media itself. Akin (2005) says that events in the larger community, the state, the country, and the rest of the world are experienced through the eyes of a journalist.
Literature Review The study of media influences on society is important because of the impact it has on shaping our beliefs, behaviours, and biases. Many Sociologist have examined the different aspects of media influence on society and this literature review will summarize the findings of five different research articles which focus on the effects of media exposure on society as a whole. A variety of issues are explored including, feminism, racism, sexism, and inequality of the different socioeconomic classes. It is important to highlight the influential practices used by the media to influence people, so that we may better understand the impact that it may have on our daily lives. This literature review examines the many aspects of media