CONSUMER ONLINE SHOPPING ATTITUDES AND
BEHAVIOR: AN ASSESSMENT OF RESEARCH Na Li and Ping Zhang
A research was done by Na li and Ping Zhang on Consumer behavior towards online shopping. They say that According to UCLA Center for Communication Policy (2001), online shopping has become the third most popular Internet activity. They say that the Internet users, 48.9 percent made online purchases in 2001, with three-quarters of purchasers indicating that they make 1-10 purchases per year (2001).
Online shopping is the behavior in which people buy things they want to or they cant find easily in stores , online. In researchers opinion there are 5 steps in online shopping.
In the typical online shopping process,
…show more content…
The researchers seem to take different perspectives and focus on different factors in different ways. For example, Case, Burns, and Dick (2001, p.873) suggest that internet knowledge, income, and education level are especially powerful predictors of Internet purchases among university students according to an online survey of 425 U.S. undergraduate and MBA students. Ho and Wu (1999) discover that there are positive relationships between online shopping behavior and five categories of factors, which include online stores logistical support, product characteristics, websites technological characteristics, information characteristics, and homepage presentation. Schubert and Selz (1999) examine the quality factors of electronic commerce sites in terms of information, agreement, and settlement …show more content…
These ten factors were external environment, demographics, personal characteristics, vender/service/ product characteristics, attitude towards online shopping, intention of the consumer to shop online, online shopping decision making, online purchasing, and consumer satisfaction. Five (external environment, demographics, personal characteristics, vendor/service/product characteristics, and website quality) were found to be ordinarily independent and five (attitude toward online shopping, intention to shop online, decision making, online purchasing, and consumer satisfaction) are ordinarily dependent variables in the empirical literature.
By summarizing the current studies based on IS literature review and analysis, the research identifies ten factors in the area of online shopping and proposes a model describing and predicting the relationships among these aspects. It provides a comprehensive picture of the status of this area. This model needs to be validated either theoretically or empirically in future
Internet is used everywhere in today’s world. In US many people are making purchases online and beginning to take advantages of the online shopping at their fingertips and convenience. Online shopping has changed the way we shop in today’s world. Gone are those days when people had to wait in queue on special occasions. Today consumers can buy almost anything at any given point of time.
Introduction As a marketing manager it is imperative that the knowledge of the 4P’s (price, product, promotion, and place) is always on the forefront, especially when it entails “putting the right product in the right place, at the right price and at the right time (Martin, 2014)”. The author has been given the role of a marketing manager for a retail store where they are to use the marketing analysis presentation given by the team to identify which basketball would be chosen for marketing as well as, which would sell the most? Second, the marketing manager will use the marketing analysis presentation survey to provide an outlook on the customer’s purchasing behavior? Third, the marketing manager will explain how the promotion activity
Thanks to the rapid growth in the online retail sites as well as the mobile devices, the online shopping markets have gained significant support. According to Best et al, “57.2% of the American Population has satisfactory access to the internet [and roughly 33.6% of the population has some sort of subscription to mobile internet as well]”
The above graph representation shows the percentage of population category who opt for online shopping. The general caste population are major customers of online shopping covering 76.7 % of the total population. Followed by OBC category comprising 14% of total population. The SC and ST contribute for 2.7% and 6.7% respectively. It was seen that the general population mostly opt for online shopping because of their changing life style.
It’s one of the components of the purchasing intention of online shoppers. Your website should be attractive enough to please your customer to buy your product and be loyal to your online shop. As time goes by, online shopping becomes in-demand most especially to the millennials Perceived risk can be reduced when the consumers are more familiar with the online technologies (Kleijnen, 2007). Similarly, Bucklin and Sismeiro (2003) state that consumer's skills are more advanced when they learned how to shop through a site this will increase their efficiency in
The advancement of technology has elevated the performance level in which businesses sell products and how consumers purchase these products. With improvements in machinery for mass producing products, there are now opportunities to sell products across the globe. The traditional method of shopping has been a part of many societies for ages. Persons would exchange items so that each could receive what they require. Purchasing items online has recently become a new trend and has influenced the majority of consumers.
We all know that shopping at stores requires us to go to mall or department stores in buying supplies and spend our money. Now we live in the age of internet and buying things can now be done by clicking a mouse. Because of the numerous benefits of shopping online more and more people these days prefer online shopping over conventional shopping. But which one gives us the best benefits? Our discussion centered on three differences between shopping at stores and shopping online.
This is because, the shopping on the Internet deals with many purchasing opportunities and assorted with the special product to be sold to the customers. These opportunities make the online shopping or internet shopping can be convenient, economical and safe, fun. Moreover, without an extra cautious, the online shopping will be a venue for other people or named as
Since the beginning of the 1990’s, e-commerce has radically changed consumer behaviour by introducing new retail channels (Ngai and Gunasekaran, 2007). Serious attempts to trade online started to emerge in the mid-1990s wheninnovative, technically savvy companies responded to the opportunities and challenges posed by the internet, to develop sophisticated web sites to serve customers, in their homes (Rayport and Sviokla, 1994). The present retail environment is characterised by new, store and non- store, retailing formats, a wide range of new products, use of new information and communication technologies and consequently, the changing customer needs. Moreover, the dynamic lifestyle conditions of consumers has resulted a change in their personal environment that contributes to a profound change in customer behaviour (Schröder and Zaharia, 2008). Retailing in the 21st century means doing business with customers on their terms (Mathwicket al., 2002).
Online shopping is very important, but in the past people don’t know how to used online shopping. They used traditional shopping or go to malls and shopping. Nowadays when the life is development and people know smart way which is online shopping it is easy and better than traditional shopping. Online shopping is very good because it is economic and least cost. With online shopping you can buy different things from different countries .Online
Online shopping has nowadays become a widely spread way of shopping among people on different continents and in different countries. Its popularity is constantly on the rise considering the spread of Internet technologies and the increasing share of online shops in the retailing business. Online shopping activities are gaining wide spread as far as they tend to provide the consumers with numerous benefits and increase the convenience of buying without leaving the house. The popularity of online shopping grows due to a range of reasons, including its convenience as well as time- and money-saving potential.
More and more people these days prefer online shopping than shopping in malls because of so many advantages and benefits. People from all over the world have accepted online shopping sites because of the convenience provided like from shopping in their pyjamas to convenience for elderly and disabled. Not only this, online shopping sites also provides a wider choice of products, avoiding upselling or impulse buying, better prices, good for the environment, and
In his book, “Amusing Ourselves to Death”, Neil Postman analyzes the change of mediums from a Typographic Age to a Telegraphic Age; but because technology has advanced since the 1980s, it does not address every new medium and its effects. One recent medium that dominates the internet is online shopping. With seventy nine percent of Americans making online purchases (Weller), it is quickly becoming a new tool for everyday life. This medium attracts every aspect of buying, from office supplies to dog treats. The demand for online shopping stores is increasing rapidly year by year.
The Services are used by the people to get information, do online works, discussions, e-mailing, video chatting, voice calling, social activities, news channels, online booking and many other hundred and thousand terms that we use with the help of internet. In every country there are many companies that provide the services of net in different rates. There get benefits from full functions you need to have a laptop, mobile or PC. Advantages / Merits / Uses / Benefits of Internet 1. Online Shopping
1.0) Introduction 1.1) Background During the past decades, the retailing industry has gone through many important changes. Saturated markets, fierce competition, and the turbulent macro-economic environment have condemned retailers to reconsider their retail strategy. Actually there are four factors which have constantly been reshaping the world of business – technological advances such as the internet, the loss of geographic advantage resulting from globalization, the shake-up of the traditional industries as a result of de-regulation and the rising power of the modern and complex consumer. However one of the most important factors remains the evolution of the Internet.