c. Does the relevant between brand and trust towards online shopping? d. What is the relationship between reputation and trust towards online shopping? e. What is the relationship between website quality and trust towards online shopping? f. What is the relationship between customer service and trust towards online shopping? g. What is the relationship between independent variables (types of payment, experience in online purchase, Word-of-mouth, and website quality) and individuals’ trust in online purchase through online shopping?
Cass and Fenech (2003) in their study named “ Web Retailing Adoption: Exploring the nature of internet users web retailing behaviour” focussed on examining how internet users adopt web for retail usage. They used a technology acceptance model as a framework to explore acceptance of this technology for retail usage. To measure the attitude of consumers towards web retailing the impact of several parameters such as opinion leadership, buying impulsiveness, internet self-efficacy, perceived web security, satisfaction with websites, web shopping compatibility were evaluated. The results indicated that the various antecedents as mentioned above being used in the study differentially affects the beliefs of internet users ( perceived usefulness of the web and perceived ease of use for retail purchasers). These beliefs have an impact on the attitude of internet users towards web usage for retail and its actual adoption.
The majority of prior online shopping researches have paid whole attention on recognizing the attributes of online stores reputed as successful (Davis, 1989; Liu and Arnett, 2000; Muylle et al., 2004; Shih, 2004). Numerous studies have revealed that internet shopping benefits was considerably related to attitude toward online shopping and intentions to shop online (Jarvenpaa and Todd, 1997; Vijayasarathy and Jones, 2000). Additionally, Koivumaki (2001) stated that there is a positive relationship between the online shopping benefits and the regularity of purchases completed. Forsythe et al., (2002) averred a positive and extremely important relationship between perceived benefits of Internet shopping and both frequency of shopping and time spent online. Preceding researches of online shopping have found two categories of benefits; intrinsic and extrinsic.
E-commerce plays vital role in the fulfillment of demands and needs of today’s smart consumer. Variety of products is available on single click on website. Because of internet penetration numbers of consumers are prefer online shopping and this number is increasing every day. Combination of E-commerce and internet era results in large number of online buyer. Online shopping is not only covering electronic items, cloths, jewelry items but also it is covering grocery products; it is resulting in shift of consumer preference from traditional buying from local stores or mall to online grocery store shopping.
The websites enables customers to searchand compare products with ease. Another important reason for the number of online shoppers to constantly multiply isbecause of 24X7 shopping advantage and the home delivery of products. Shopping websites also provide discounts,vouchers and free gifts to attract customers Several past studies revealed the difference of shopping in the traditional shopping channel and online shopping channels. Lusch and Lusch (1987) suggest that in the traditional shopping environment, there are four unique characteristics of services which differentiate services from goods. These characteristics are generally summarized as intangibility, inseparability, heterogeneity and perishability.
I Introduction: The purpose of this study is to examine the aspects which encourage online shopping. A Large number of consumers frequently shop on the internet. A classical explanation of this study is to understand the influence of different factors of online shopping, purpose, and behaviour of consumers. The study will be researched and presented as a quantitative method to answer my research question and two hypotheses. Data will be collected from 150 online consumers from India and Germany.
Shopping on the Internet changed consumers ‘ behavior in all these fields. Influence on online consumers’ purchasing willingness As Internet is more and more convenient today, countless products are advertised through Web. However ,as the producers choose Web to be a shopping channel , consumers are not that accepted. According to a survey by U.S. Department of Commerce, more than 67% of the Internet users would search for information about the products through Web, but only 39% of them will finally purchase online(2002). Internet conveyed countless information.
Conclusion A. Restatement of thesis: The internet can be a great resource for shoppers looking to expand their choices of products to buy, and an invaluable way for saving money. "Pros and Cons of Online Shopping” (2017) B. Summary of the refutations: Online shoppers do not have to wait in long lines to check out, many online retailers allow shoppers to post reviews about the products that they purchased. "Pros and Cons of Online Shopping" (2017) There are more choices for buying products.Online sales representatives often receive more intensive product training than those at the local stores. "Pros and Cons of Online Shopping" (2017) C. A statement of benefits and/or warning: Online stores are highly competitive not only with other online stores, but also with brick-and-mortar competitors.
(1) State Bank of Pakistan quotes July 2012 publication of World Bank statistics according to which, Pakistan internet users showed double digit growth from past five years. The growth rate was 10% in 2007, which is now more than 16%. Increase in internet usage increase E-commerce trend in Pakistan. (2) One study indicate that E-commerce user in Pakistan have positive awareness on e-vendors ability, which convince them to shop online. Research suggests that younger people in Pakistan are likely to trust e-vendors more easily than older person so; they are more likely to do online shopping.