While reality t.v. is popular in countries other than the United States, the American culture has come to greatly depend on the entertainment industry to form the viewers’ attitudes and beliefs. According to Nachbar and Lause, “Popular culture is a ‘Funhouse Mirror’ because it both reflects our ‘image’ back to us but also alters our image in the process of doing so” (7). Today, reality t.v. is very much a part of the funhouse effect as these shows reflect the current image portrayed by reality stars while altering American’s image of what is socially acceptable.
The world is dominated today by America and Europe who in the guise of freedom of expression propagate anti-culture with the help of the new media. The Igbo youth has come to accept this as a way of easy and adorable life.Information knowhow in the carrier of cultural expansionism (Ya’u, 2005) and Frith & Sengupta (1997) said that new media had ‘’prompted a direct traffic of information from the powerful countries to the less important countries’’ (p.86), to a dormant audience who are at the acceptance end of media consumption. It has a vast consequence on the other countries because it damages their principles. Generally, their research points out that the Igbo language is under the influence of
The recent phenomenon of “fake news” is an excellent example of the control and heavily influential impact that Corporations have on societies through media, which they exercise with ease. Although various sources report false facts, statistics, and figures, large portions of the population accept them as truth with no effort made to validate them. This blatantly false media in turn plays a large part in establishing the opinions and actions of the consumers, potentially impacting large-scale decisions such as the controversial 2016 U.S. Federal Election (Allcott p.212). From this example alone, it is clear that the media has a direct impact on the way that populations construct their opinions, bringing into question the amount of free will that the population as a whole even has. If Corporations control the media that populations ingest on a daily basis, and that media is what shapes the worldviews and lifestyles of those populations, then it is Corporations who are ultimately dictating the highly digitally integrated lives of those
Companies take the opportunity to shock, humor, and impress their consumers through advertisements. With the ability of information being spread through media channels, advertisements can leave an impression on consumers within minutes. According to Schorin and Vanden Bergh (1985), a specific lifestyle, “Country-Western” was promoted throughout all mass media. Mass media: “must be definition reach and be comprehensible for a mass audience. Advertising intended for a mass audience, but which is too unanticipated or too novel for a mass market publication, would run the considerable risk of being incomprehensible and disaffecting.” (p. 516) Schorin and Vanden Bergh researched how successful country-western music was spread through radio and television.
Using celebrity endorsers, companies may easily crack into consumer’s symbolic association to an aspirational reference groups, as celebrity endorsers are perceived as dynamic, attractive and likable (Assael, 1984; Atkins and Block, 1983; Kamins, 1990). Today Celebrity Endorsement has become an integral part of the advertisement industry. In fact, celebrity endorsements are omnipresent feature of present day marketing, this whole true for the Indian perspective as well (O’Mahony.S, 1998). Celebrities are increasingly being used by marketers to get attention and recall of the consumers. Not only this, the marketers expect their brands to benefit in many more ways by linking their brands to the celebrities.
(Burton, 103, Social Darwinism) After being aware of this, Theodore Roosevelt’s plan was to make America the stronger country and gain power by taking other nations. Theodore Roosevelt is a patriotic American icon to many people today because of his acts of bravery and toughness. (Burton, 357) In the olden days (maybe until today), a huge country with dominance over other countries is the ideal country for Americans. “Theodore Roosevelt was a nationalistic patriot and imperialist in his very bones” (Burton, 357). This was one of the reasons Theodore Roosevelt wanted to build a bigger America, due to his “Pride of the Nation”.
On the one hand, the superheroes have a deep impact on American people.The series of the superheroes spread a sense of worth to people. “Superheroes might not be logical in their super abilities, but they embody the moral desire to do the right thing, and they symbolize the good in all of us”(Evansville). They encouraged people doing the right thing. Furthermore, from a psychological point of view, they make people stronger. “At their best, superhero origin stories inspire us and provide models of coping with adversity, finding meaning in loss and trauma, discovering our strengths and using them for good purpose.”( Rosenberg ) Because these superheroes, people can find ways to defeat their fragile mind.
One sphere of influence can be attributed to the political influence caused by entertainers in the Japanese mass media scene. With their displays of alternative masculinity, they are changing the interpretation of the once traditional view by creating new ways to represent Japan’s cultural constructions of gender (Darling-Wolf, 2004). With the influence of media, the perception of a man’s body image and beauty ideals have evolved over time and
According to William Beaman, a contributor to the web-based Urban Dictionary, “pop culture simply denotes a widely accepted group of practices of customs”. This definition is rather broad, but it still captures the very idea of popular culture, which is in his words, “widely accepted”. Popular culture is everything that is “hip” and “trending”. It is the internet, top-grossing movies, best-selling books, chart-topping songs, and much more. Pop culture shapes the very society we live in, and of all groups, it sways the youth the most.
They will think themselves justified in their misdeeds, simply because they worked hard to achieve their goals. “A great strength of American society is the drive to succeed -- well, not just to succeed but to do better than anyone else; to be a star, a tycoon, an authority, a power, a celebrity or a leader; to be admired, respected, feared or obeyed more than your peers...As for one of the great weaknesses of American society, see all of the above” (Samuelson, source 4). This quote illustrates my point perfectly. The American ambition and the need to win, so to speak, at all costs is a double edged sword. While, on the surface it appears this drive is beneficial, that same drive can lead people to resort to corrupt, unsavory means to achieve greatness.