Influence Of Social Media On Consumer Behaviour

The purpose is maybe with posting it the creativity can make the other person excited and give reason to make better than it. They posting in social media for the other person can look their creativity. The other reason of social media is for business. For disseminate the business, they use social media for all people know their business. They can order by social media and delivery it to customers place.

This gives Nike a competitive advantage because it exposes the company to a primary source of information on their target markets reaction to the products. Consumer reviews play a big part on the decisions made by Nike. Dan Moskowitz (2014) says, “Nike has figured out the most important aspect of online marketing, including social media. When you make your marketing about the consumer – getting them involved- it is likely to lead to much traction than that provided by traditional marketing”. More people go online to research reviews on products they plan to buy and prefer the reviews of other users.

This is actually the kind of new form of marketing typically based on the efforts to create content that will attract the attention and will encourage the readers to share it across their social networks, which will bring both possibilities and challenges. The use of models and theories which are traditional has also challenged by the ever-evolving field of social media. Due to the fact of the global companies are changing their marketing towards social media marketing rather than traditional forms of marketing. Sainsbury’s also using the social media as part of their marketing strategy to attract and to increase loyalty of the

The use of social networks such as Facebook, twitter, Instagram among others enables the advertising industry to customize adverts according to the user interest that prompts the consumer to view the adverts. However, choosing the appropriate technology is essential to the success of the advertising industry because different markets prefer different ways of conveying information. The use of applications in phones or e-commerce to order goods and services all over the world may be appropriate to a certain market, but media may be appropriate to an illiterate market (Porter, 1998). The development of smart phones is also an added advantage to the development of marketing activities in the advertising industries. For instance, in Singapore China the Taxi industry uses the application in the smart phones to access the consumers.

It controls society because people make accounts and join websites because they feel the need to fit in and conform to everyone else in the world. Social media also creates a hierarchy on the basis of follower counts and number of likes. The more followers one has, the more popular their account , which then transmits to their actual popularity in real life. However, these social incentives are not the only things driving people to use social media and gain more followers. Material incentives, like money, can also be given to social media figures.

(Gensler et al., 2013; Tsimonis, G. and Dimitriadis, S., 2013) The second contribution to the attractivess of social media are the technological advancements that have influenced the development of new information technology infrastructures, tools and the increasing size of the online population. Furtermore has the use of traditional media declined as people, especially young individuals, have moved online. This demographic shift has strongly pushed organisations to participate on social media (Tsimonis, G. and Dimitriadis, S., 2013). Research also suggests that consumers find recommendations from other users to be more trustworthy,

The change of internet in society Social media today plays an important role in our lives. How we communicate with people, how we find out what’s going on around the world, and people being able to have a voice and express themselves. Social media is the online technology that allows users to share content and communicate with one another. There’s lots of ways that social media benefit the society like getting information, communicating with people, sharing news, meeting new people, and a lot more. Our society is surrounded by the internet and social media.

Social Media Analytics and features It is the process of applying data (both structures as well as unstructured) from social media sites such as twitter, facebook, Google+ and other such sites for better understanding of customer attitude and behavior. It also serve as an effective tool for business and market research and ultimately for business decision making. The large availability of user-generated data and the links between users leads to the dispersion of useful information, opinions and sentiment as well as emergent issues and trends (Leskovec 2011; Agrawal et al. 2011; Nagarajan et al. 2011) and is referred to as ‘Social Media Analytics’.

Censorship on social media Censoring the social media might not be digested by the majority. At glance, censor could mean restrict of people freedom which is not associated with democratic countries. To have an accurate perspective about censorship of the social media we should be aware of the reasons that lead us to this solution. Social media sites provide a chance for individuals which help them to contact with each other, to share information, and to have an immense social surroundings. Furthermore, social media helps us to have worldwide connecting, which aids people to enrich their knowledge and increase their own information gradually.

Social media has not only transformed how organisations engage with their customers, but it has also changed how colleagues engage and collaborate internally. As a result of the growth in social media usage, a lot of organisations currently have a presence of social networking and micro blogging sites like Facebook, Twitter, Linkedin and Pinterest. Social media has long been viewed as a being prominent among young people, a study on digital natives by Friedl (et al ,2010) found that even though young working people prefer digital media in their private lives, the same cannot be said about their business lives. An article on Forbes by contributor Sujan Patel mentioned that as of 2015 approximately 73% of all Americans have at least one social