Influence Of Tourism Destination

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2. IMAGE OF TOURIST DESTINATIONS
The image of a place is an important component that managers have to deal with due to its influence in creating expectations (Matos, Mendes & Valle, 2012), and the role it plays in the tourist’s decision when choosing a destination to visit. The image is one of the main assets of a tourist destination and one that most influences the tourists’ decision when choosing a destination (Echtner & Ritchie, 1991; Gallarza, Saura & García, 2002). Since the image is a key factor for selecting a destination, it is very important that managers know which features strengthen the image of a destination and the nature of managerial strategies that should be adopted to increase the competitiveness without neglecting the appropriate
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Image uniqueness occurs due to many variables, including culture, prior experience and needs to be met. Three types of agents contribute to its formation: (1) supply-side (destination), (2) autonomous (independent), and (3) demand-side (perceivers). Destination image has direct effects on consumer behavior; destination image has been linked to effects on pre-, during-, and post-trip consumer behavior.
This work espouses the same logic of Tasci & Gartner (2007) but goes farther. We also assume that destination image is a complex construct formed by autonomous, induced and organic components; that destination image is an important aspect of tourism development due to its impact on both supply- and demand-side aspects of marketing; that destination image has direct effects on consumer behavior, and that every destination has an unique image capital resulting from the landscape, history and traditions, cultural patterns, community values,
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Matos, Mendes & Valle (2012) found evidences that “personal factors” influence the way tourists perceive and evaluate destinations; however the factors to which they refer are motivations and travel experiences and not personal values. Travel motivations are much more similar of attitude than personal values.
According to Rokeach (1968, p. 550), “attitude is an enduring organization of several believes focused on a specific object (physical or social, concrete or abstract) or situation, predisposing one to respond in some preferential manner”. Values are end-states of existence that drive modes of conduct, that tell us what attitudes we should hold, what is right and wrong, and that transcend specific

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