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Tourist Destination

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2. IMAGE OF TOURIST DESTINATIONS
The image of a place is an important component that managers have to deal with due to its influence in creating expectations (Matos, Mendes & Valle, 2012), and the role it plays in the tourist’s decision when choosing a destination to visit. The image is one of the main assets of a tourist destination and one that most influences the tourists’ decision when choosing a destination (Echtner & Ritchie, 1991; Gallarza, Saura & García, 2002). Since the image is a key factor for selecting a destination, it is very important that managers know which features strengthen the image of a destination and the nature of managerial strategies that should be adopted to increase the competitiveness without neglecting the appropriate …show more content…

For Jenkins (1999, p. 5), “one of the basic problems of tourist destination image research is that destination images are ‘holistic’ representations of a place and that in attempting to measure them, researchers are compelled to look at the parts or attributes singularly”. Echtner & Ritchie (1991) also criticize the intensive use of structured methodologies since they are attribute focused, and therefore respondents are forced to think about product image in terms of the attributes specified by the scales instead to express their holistic impressions about the …show more content…

Image uniqueness occurs due to many variables, including culture, prior experience and needs to be met. Three types of agents contribute to its formation: (1) supply-side (destination), (2) autonomous (independent), and (3) demand-side (perceivers). Destination image has direct effects on consumer behavior; destination image has been linked to effects on pre-, during-, and post-trip consumer behavior.
This work espouses the same logic of Tasci & Gartner (2007) but goes farther. We also assume that destination image is a complex construct formed by autonomous, induced and organic components; that destination image is an important aspect of tourism development due to its impact on both supply- and demand-side aspects of marketing; that destination image has direct effects on consumer behavior, and that every destination has an unique image capital resulting from the landscape, history and traditions, cultural patterns, community values,

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