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Seasonal Influenza Case Study Essay

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CHAPTER 1: INTRODUCTION
The purpose of this study will be to determine the effectiveness of influenza information, received from the Fresno State Student Health and Counseling Center, on influenza vaccination rates of college-aged (18 to 24 year old) students. For the purpose of this study, the researcher will examine the demographic variables of race/ethnicity, gender, health insurance coverage, and age. Seasonal influenza (“Flu”) is a viral infection that can lead to morbidity and mortality among those infected by it (Centers for Disease Control and Prevention [CDC], 2014a). According to the World Health Organization (2014) influenza affects everyone, regardless of age. There are over 21 million young adults aged 18 to 24 enrolled in some form of post-secondary education in the United States (National Center for Education Statistics [NCES], 2013). College campuses are particularly susceptible to seasonal influenza due to students’ social interactions and campus living arrangements (National Library of Medicine, n.d.). Despite the increased risk, college-aged (18 to 24 year old) adults …show more content…

The literature states that the stronger the intention, the higher the likelihood a particular performance will follow (Ajzen, 1991). According to the TPB, intention is determined by a person’s attitudes towards behavior, subjective norm, and perceived behavioral control (Ajzen, 2002). Subjective norms refers to societal factors associated with engaging in a behavior (Ajzen, 1991). Furthermore, perceived behavioral control is defined “perceived ease or difficulty of performing the behavior and it is assumed to reflect past experience as well as anticipated impediments and obstacles” (Ajzen, 1991, p. 188). An individual’s attitude towards a behavior is an important determinant in the TPB because behavior change is likely to occur if it is viewed in a positive

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