These activities of users allow blogger to enhance the reach of the customer on domestic level as well as global level. Nowadays, consumers have been using social media in larger number and more frequently, which gives an opportunity to entrepreneur to reach and in touch with more people using social media platforms specially Facebook. Consumers mostly use this platform to make more friends, relationship development and deepening their relationships. Normally, social media is also called interactive media which provides travels agents not only provides one-way information but also to keep them in touch and interact with the content. Websites and Facebook pages are usually common tool used for businesses.
Social media contributes to marketing which advertising has been a big deal on internet. Marketers appear to be curious on the opportunities to post advertisements on the World Wide Web. Internet had more advantage on making easy transactions between the consumers (Wen, 1997). Digital advertising, also called “Online Advertising”, is the use of internet as the media of marketing to gain and attract more customers (Beal, 2015). The popularity of internet brought more ideas on
Individuals use online networking to share their encounters, surveys, data, exhortation, notices, tips and/or any sort of issues that are fascinating to their "association" or companions. That data is a useful source, which might impact shopper's choice making. A large portion of studies demonstrated that individuals use data on social media as the rule for their future buy or arranging their future trek. Likewise, online networking is utilized as a promoting for the advertiser. Advertisers take this point of interest and make promoting system, which thusly could offer them some assistance with gaining more clients.
documents. Social Media is a powerful tool that most companies are using to promote their brand and products. Companies advertise their products and brand in social media such as Facebook, Glass, Orkut, Twitter, etc. to attract the attention of consumers. There are many advantages of using social media for the purpose of marketing, some of which are enlisted below: Visibility is an important factor in Social Media Marketing, because the more a website and its content will be visible in the internet will be more number of viewers.
As stated by Killian and McManus, social media is dominating the consumer conversations as well as pop culture. The new developing consumer environment has resulted in brand managers seeking ways in which to promote their brands with minimizing the possible negative impacts. This transition into the digital age has come with several difficulties. The difficulties are suggested to be a reflection of companies not being accustomed to consumers having a platform by which they are able to express their thoughts in a mass medium (Killian and McManus, 2015). The early part of the 21st century came with an exponential growth in new media, this new media having two key characteristics, digital and interactive (Winer, 2009).
Social Media Analytics and features It is the process of applying data (both structures as well as unstructured) from social media sites such as twitter, facebook, Google+ and other such sites for better understanding of customer attitude and behavior. It also serve as an effective tool for business and market research and ultimately for business decision making. The large availability of user-generated data and the links between users leads to the dispersion of useful information, opinions and sentiment as well as emergent issues and trends (Leskovec 2011; Agrawal et al. 2011; Nagarajan et al. 2011) and is referred to as ‘Social Media Analytics’.
They may increase customer’s engagement, and help to increase sale (According to reference no ). Social Media Marketing can be use for increasing the brand awareness among customers on online platforms through utilization of the WOM principles.  Usage of the existing social media platforms for As such, it supports two forms of promotion: First is traditional marketing promotion, which is refers to the communication driven by the companies towards their customers and second is social promotion, which is unique for social media platforms and is embodied within the consumer-to-consumer communication (according to reference no
The developing countries have achieved this progress by reforming their policies, institutions, and infrastructure. The existing market structure, the market potential and the expected increasing returns are the leading criteria for firms for investment. With the growing global competition, the world economy provides a large source of supply and demand, so that international trade increases the possibilities for an adequate through specialization and complementary strategies. Economies of location can be seen as a prominent factor in globalization of industries. The transnational co-operations (TNC) are important market players in world trading system.
According to Anon (2014), more than 80% of the fashion house has utilized social media sites to capture a large market share. Along these lines, the noteworthy improvement in fashion house by social media sites has been caught by the individuals everywhere throughout the world. As indicated by Coursaris and Van Osch(2014) the patterns of purchasers have been changed with the advancement of social media marketing everywhere throughout the world. Customers are willing to have products inside of the sensible time period. Therefore the characteristics of the products should have been found out by the customers inside of the time period.
As seen, prof. Cusumano highlights that platform economy plays a key role in business, politics, and social interaction. As a basis for the digital economy, the platform is rising dramatically. Digital platform such as Google and Facebook, Alibaba can act as a tool to search and as social media. They also offer an infrastructure for the help of building other platforms. Amazon is a marketplace, as are Etsy and eBay.